| Visual Website Optimizer | Omniture Test & Target | Google Website Optimizer | |
| Core Features: | |||
| A/B testing ? | ![]() |
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| Multivariate testing ? | ![]() |
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| Visual WYSIWYG editor ? | ![]() |
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| Easy tag-less integration ? | ![]() |
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| Multiple conversion goals ? | ![]() |
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| Realtime reports ? | ![]() |
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| Heatmaps & clickmaps ? | ![]() |
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| Advanced Features: | |||
| Visitor segmentation & targeting ? | ![]() |
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| Integration with Google Analytics ? | ![]() |
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| Automatic test monitoring & optimization ? | ![]() |
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| HTML, CSS and JQuery based tests ? | ![]() |
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| API to fetch test results ? | ![]() |
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| Collaboration Features: | |||
| Multiple permission-based logins ? | ![]() |
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| Client or project sub-accounts ? | ![]() |
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| Support | From product developers | Support team | Through forums |
| Pricing | Starts $49 per month | Starts at $5000 per month | Free |