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What is A/B Testing?

A/B Testing Example

In A/B Testing you create two (or more) different versions of your website or landing page. Then you split your traffic amongst those versions to analyze which one gets maximum conversion rate or sales. The winning version of the website is later chosen to be implemented permanently. See these case studies to learn how it is exactly done.


Why Visual Website Optimizer for A/B Testing?

Because it is the Easiest A/B Testing Tool on Earth. Sign up for Free Trial.

In addition to being dead-simple to use, Visual Website Optimizer is a very powerful A/B testing tool. Consider some of the salient features: a) multiple conversion goals per test; b) realtime reports; c) no page tags or code hassles; d) visitor segmentation; e) layout and style testing; and f) integration with Google analytics.


Who uses Visual Website Optimizer for A/B Testing?

Some of our 2000+ users

2000+ companies trust Visual Website Optimizer for A/B Testing. Sign up for a free trial.


What people think about Visual Website Optimizer?

“Their elegant design and drop-dead simple approach to designing, launching, and monitoring tests is just sexy, I don’t know how else to describe it.”

- Jason Thompson, EmptyMind, a VWO user

“It does it so disruptively, embarrassingly better than Google does, that it puts a smile on my face”

- Patrick McKenzie, MicroISV on a Shoestring

“They are fighting the good fight in creating one of *THE* best web based testing tool on the web. One to watch in 2010 for sure”

- Paul Anthony, WebDistortion.com