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AMD increases social sharing by 3600%
AMD increased social sharing of its Support page by 3600% by simply changing the location of ShareThis icons.
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Hyundai increased conversion rate by 62%
The Korean car maker Hyundai used Visual Website Optimizer to try different elements on their page. The test helped them to increase requests for test drive by 62% and 208% increase in clickthroughs to the next step in funnel.
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GetResponse increased trial signups by 158%
GetResponse wanted to test if adding a "Free trial" option will decrease their paid signups. After testing they found the free trial signups increased by 158% while there was no negative influence on the number of paid signups.
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Writework increase their sales by 50%
WriteWork.com wanted to test a radically different design of their homepage. They used Visual Website Optimizer to do Split URL Test between original and new homepage design and found the new design increased their sales by 50%.
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- Lead generation rate shoots up by 232% with masthead changes232% INCREASE
See how freight brokers OpenMile redesigned their landing page masthead to increase lead generation rate by 232%
View full case study - Bag Servant72% INCREASE
Bag Servant replaced their Twitter follower count with their trust badge to see a 72.05% increase in their conversion rate.
View full case study - You suggested, we tested: A simple change on homepage sends 9.6% more visitors to the pricing page10% INCREASE
See how the altered value proposition and using it in the headline send 9.6% more visitors to our pricing page.
View full case study - Customer Review Widget Increases Sales by 58.29% for an eCommerce Website58% INCREASE
See how credibility of reviews posted on a website can make a difference. Trust Pilot widget increases sales by 58.29% for Express Watches
View full case study - Why Understanding Your Audience Matters – Good Design Produces Bad Results20% INCREASE
Understanding your audience can make all the difference in your conversions. Check out how Uncommon knowledge increases its signups by 19.55% with the traditional magazine-style design layout as opposed to the simplistic, modern layout of the website.
View full case study - A/B Testing Between Free and Paid Signups: Sometimes Free is Better30% INCREASE
Removing the “Buy Now” button increased free downloads of Scanitto Pro by 29.75% with 97% statistical confidence
View full case study - Redesigning category webpage increases leads generated by 201%201% INCREASE
Majestic Wines revamped their webpage design and increased online enquiries for their Wedding services by 201%
View full case study - How changing a single word increased click through rate by 161%161% INCREASE
One simple change in a Call to Action text increased click through rates by 161%. Key outcome was that it pays to align website copy with customer expectations and questions.
View full case study - Unexpected A/B Test Results that Defy Best Practices0% INCREASE
Even the best practices didn’t work for Compare Courses. Their variation revealed a decrease of 0.2%, resulting in a loss of 100+ leads because of high traffic on the site.
View full case study - Focus matters on a landing page and here’s why: 22% increase in sales22% INCREASE
Kaya Skin Clinic ran multiple tests on a landing page focusing the Call To Action in each iteration to finally end up with an 233.75% increase in leads and 22% increase in sales without a dollar spent in advertising.
View full case study - Single headline change increases signups for newsletter by 24%24% INCREASE
LKR Social Media tried a new version of their primary headline telling visitors that it's the only newsletter they'll actually read, a change that resulted in 24% increase in sign ups for the newsletter.
View full case study - Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort60% INCREASE
Six Pack Abs Exercises conducted an A/B test where they tested between two price points and the test returned no significant difference, meaning customers bought the higher priced product as much as they did the lower.
View full case study - Drastic cut in form fields leads to 35% increase in form submissions35% INCREASE
Flying Scot Parking Services had a form page with 18 form fields. Their agency reduced it to 6 form fields which increased conversion rate by 35%
View full case study - A/B testing price discount results in 121% increase in Revenue121% INCREASE
Web hosting provider Meebox A/B tested discount information on their pricing page and the winning version resulted in 121% increase in Revenue.
View full case study - Ecommerce A/B testing: Larger product images increase sales by 9%10% INCREASE
See how the Czech Republic's second largest internet retailer A/B tested product images to increase sales by 9.46%
View full case study - How A/B testing between different pricing plans increased revenue by 114%114% INCREASE
Server Density A/B tested between per unit and packaged pricing plans. The winning plan reduced free signups but increased the Average Order Value (AOV), and consequently revenue by 114%.
View full case study - Prominent price display increases leads generated by 100%100% INCREASE
SafeSoft is a provider of customer contact center solutions. They A/B tested a price display image next to a contact information form and were surprised by the resulting 100% increase in leads generated.
View full case study - Behavioral targeting in action: how we increased CTR to our careers page by 149%149% INCREASE
We were looking for enginners / designers to join us, but weren't getting enough people to see our Careers page. So we used smart behavioral targeting to increase click through rates for our Indian visitors to the VWO Careers page by 149%.
View full case study - Hyundai increased conversion rate by 62%62% INCREASE
The Korean car maker Hyundai used Visual Website Optimizer to try different elements on their page. The test helped them to increase requests for test drive by 62% and 208% increase in clickthroughs to the next step in funnel.
View full case study - AMD increases social sharing by 3600%3600% INCREASE
AMD increased social sharing of its Support page by 3600% by simply changing the location of ShareThis icons.
View full case study - 158% increase in trial signups158% INCREASE
GetResponse wanted to test if adding a Free Trial button on the home page will influence the number of purchases of paid accounts and number of registrations of free accounts. There was a perception that providing a Free Trial button will decrease the number of signups so it was quite a critical test.
View full case study - Live Chat widget increases signups by 31%31% INCREASE
One of our customers, Ez Texting, found that putting a live chat widget helped increase their signups by 31% over the original design (which did not have a live chat widget).
View full case study - Call to action button increases conversions by 62%62% INCREASE
Consolidated Label A/B tested a new design with a prominent call to action button on their test page which produced 62% increase in conversions over the original design
View full case study - 47% increase in clickthroughs by A/B testing call to action buttons47% INCREASE
Artsy Editor is a premium WordPress WYSIWYG editor made for bloggers and developers. Their homepage consists of a call to action sandwiched between a headline and some screenshots of the editor. They A/B tested these call to action buttons to find out the buttons which convert better.
View full case study - 50% increase in signups using popup forms50% INCREASE
Being an A/B testing company, we do A/B test a lot on our website as well. We did an A/B test where we tested popup forms which helped us increase the signups by over 50%.
View full case study - 62% increase in sales by removing excess content62% INCREASE
AssessmentDay is a leading supplier of practice aptitude tests to graduates and job seekers. They made a test to determine if the amount of content on the page will have any affect on the sales. The found that their sales increased by 62% by removing excess content.
View full case study - 41% increase in sales41% INCREASE
SmileyCookie is a niche eCommerce store that sells cookies online. They implemented a next day shipping option to determine how that would affect their sales. Of course they had to put logistic systems in place to do this before they could ahead with the test.
View full case study - Basekit's conversions increased by 25%25% INCREASE
BaseKit allows you to quickly create, host and manage your own website in 100% W3C-compliant HTML. They wanted to test between two pricing table designs and see which design converts better.
View full case study - A/B testing Android phone option27% INCREASE
Mobal is an online ecommerce retailer which sells international cell phones. When they A/B tested a new line of handsets by offering additional Android option, they saw sales grow by 27%.
View full case study - Better placement of add-to-cart button10% INCREASE
Trinity Insight, a Visual Website Optimizer customer made a test for their client, Taylor Gifts which helped improve the clickthroughs by 10% by better positioning the add-to-cart button.
View full case study - Multiple Split Testing results in 25% increase in conversions25% INCREASE
Our customer, ABNRegistrations.com did multiple tests on their website to increase the conversions by 25%. This Case Study includes a brief overview of all these successful tests.
View full case study - A/B testing browser extensions0% INCREASE
Usually A/B testing is limited to web pages but the folks at InvisibleHand did an interesting A/B test which actually worked inside a browser extension. InvisibleHand is a browser extension that automatically compares prices for you. In this A/B Test they tried to find if annoying notification cause uninstallations by the users.
View full case study - Red link boosts clickthroughs by over 53%53% INCREASE
Beamax, a Belgium based company, known for manufacturing and distributing projection screens conducted a test in which they compared a blue link againts the red link and a red banner. The red link turned out a winner with an clickthroughs growth of over 53%.
View full case study - Sales increased by 34% by adding testimonials34% INCREASE
UK's largest graduate jobs website, wikijob.co.uk increased its sales by 34% by adding testimonials on their website. It only goes on to prove that testimonials not just reassures the users about the quality of your website but also helps in turning them into new customers.
View full case study - Sales increased by 50% and conversions doubled50% INCREASE
WriteWork.com increased its sales by 50% and doubled conversions by A/B testing a radically new design. They utilized targeting and segmentation features of Visual Website Optimizer in order to run test only for direct visitors.
View full case study - Left navigation menu increased clicks on Add to cart by 34%34% INCREASE
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test where they introduced a new navigation menu on the left on all product pages. What they found out was surprising. The left navigation menu increased clicks on Add to cart button by 34% and increase overall visitor engagement by 6%.
View full case study - Removing a signup form actually increased signups by 60%60% INCREASE
Vendio, an Alibaba.com company, used Visual Website Optimizer to do an A/B test on their signup landing page. In one version, they removed the signup form altogether and instead wrote about benefits of signing up. The end result was that the version with no signup form eventually saw 60% more signups.
View full case study - 'Watch the video' v/s 'Get Instant Access'28% INCREASE
The Social Man split tested call-to-action button on their landing page: one said 'Watch the video', while the other said 'Get Instant Access'. Even though change was simple, they saw a significant rise of 28% in newsletter opt-ins.
View full case study - Downloads increased by 85% by testing tour page85% INCREASE
You Need A Budget makes easy-to-use personal financial management software. They split tested their product tour page by including more screenshots, adding a prominent testimonial and reducing text clutter. The redesigned page increased downloads of the free trial by 85%.
View full case study - Checkout page optimization: 15% increase in sales15% INCREASE
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test on checkout page to introduce several trust-building elements like guarentee seal, credit card information, etc. The result? Cart abandonments reduced and they saw a significant 15% increase in sales.
View full case study - Multivariate test increased downloads by 60%60% INCREASE
PDFProducer is a software used for converting text files into PDF files. On the download page, different variations of headline and download link were tested in a multivariate test. What was found out was this: red colored links and the phrase 'free' works best to increase downloads.
View full case study - Simple change on page increased conversions by 400%400% INCREASE
ICouponBlog, a site that gives discount coupons to its visitors, were surprised to see that on removal of a secure icon of page, conversions actually sky-rocketed by 400%.
View full case study - Video increases conversion rate of a landing page by 46%46% INCREASE
SixPackAbsExcercises.com did a series of A/B tests whereby it increased conversion rate by as much as 46%. The most prominent finding was that video converts much better than text.
View full case study - 127% increase in conversions by doing a headline change127% INCREASE
Scandinavian Outdoor Store, a Finnish eCommerce retailer, tested a variation of their headline where they displayed "best-bargain" products just below it. Result? A 127% increase in conversions!
View full case study - Clickthroughs increased by 80% by testing call-to-action80% INCREASE
UsabilityWeb.nl, an online Dutch magazine on UX used Visual Website Optimizer to optimize clickthroughs on free magazine subscription and sales of consultancy services..
View full case study - A/B testing reduced cart abandonment by 25%25% INCREASE
ReplaceDirect, a Dutch e-commerce site, tested a variation of their checkout page which reduced the cart abandonments by 25% (and increased total sales by 14%). Changes tested included providing an overview of the order, removing unneccessary input fields, etc.
View full case study - Two magical words improve conversion rate by 28%28% INCREASE
Soocial tested multiple variations of their sign up button in order to increase clickthroughs to the registration form. Variations included call-to-actions such as "Sign up for free", "Free sign up", etc. The A/B test results revealed that one variation increased conversions dramatically.
View full case study - Red buttons decreased bounce rate by 5%5% DECREASE
GSM.nl, a Netherlands based eCommerce store, tested different variations of Buy Now buttons. They found out that red colored buttons worked better than green colored buttons. In addition to decreasing bounce rate, red buttons also increased total sales.
View full case study - Trust badge increases conversion rate by 32%32% INCREASE
House of Kids (an eCommerce store) tested the presence of a trust badge called eMark. This badge certifies a Danish business for ethical online practices. In this test 50% of visitors saw the badge and 50% didn't. The result of the six-month A/B test was that the badge increased conversion rate by 32%.
View full case study - Human photos double conversion rate98% INCREASE
In two separate A/B tests, it was found out that human face photos doubled the conversion rate on a website. The result was striking because the tests were conducted by two completely unrelated companies, yet they arrived on the same conclusion.
View full case study - Redesign of sales page improves sales by 20%20% INCREASE
AquaSoft redesigned their sales page by giving it a modern, clean look. They also added trust building elements such as money-back guarantee, assurance seal, etc. Using Visual Website Optimizer, they effortlessly tested old v/s new sales page. After multiple phases of testing, they successfully increased total sales by 20%.
View full case study - Single headline change increased conversions by 90%90% INCREASE
In a classic case of getting insights on target market, this startup tested its positioning and successfully increased conversions by 90%. What's interesting is that they tested only a single headline and yet were able to see such dramatic performance gains.
View full case study - Promotional message decreased bounce rate by 21%21% DECREASE
Medalia Art (a Caribbean and Haitian online art shop) tested the layout and location of a promotional message on their website. They wanted to put a huge promotional message in the middle of homepage but feared that it will increase bounce rate. Instead, they found out that it actually decreased bounce rate by 21%.
View full case study - A simple change in Buy Now button increased sales by 6.3%6% INCREASE
Ever wondered how much impact can a single button have on your overall sales? For RIPT Apparel a single button change increased total sales by 6.3%. They tested the color scheme of Buy Now button and added a sense of urgency to it.
View full case study - 28% Conversion Rate with new Squeeze page design28% INCREASE
Squeeze pages are special type of landing pages which try to collect email address of a visitor by promising a free offer. In an A/B test, one of our users managed to achieve 28% conversion rate with new squeeze page design. This conversion rate was an improvement of 125% of his original page (which had a 12% conversion rate).
View full case study - 76% increase in conversions by adding a product filter76% INCREASE
Buyakilt wanted to test if adding a product filter will have any positive impact on conversions. The product filter are the default UI elements in the majority of ecommerce websites but buyakit wanted to test before committing this change to all its users and how that will impact the revenues.
View full case study - Four additional sentences increased signups by 91% for AwayFind91% INCREASE
Awayfind wanted to test a more cleaner and succinct text copy on their homepage. They created a simple test using Visual Website Optimizer and changed the new text copy and after running the test for a while tehy discovered the changed text copy was yielding 91% increase in signups.
View full case study - Sales increased by 86% by showing help section86% INCREASE
Ecofoil homepage was rich on products but the help section was below the fold where users had to scroll down to see it. Plus, with another section adjacent to it, often it wasn't noticeable. They pushed the help section top top-left and found this change led to an improvement of 86% increase in sales.
View full case study - Removing navigation menu increased conversions by 100%100% INCREASE
Yuppiechef wanted to increase the rate of signups (conversion goal) generated from the landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page. The results surprised everyone. The page without navigation showed 100% more signups.
View full case study - What works better: a video or an image slider? 30% increase in signups30% INCREASE
Device Magic A/B tested existing version of their homepage (which had a video) against a new version which had a jQuery based image slider instead. Results indicated that image slider increased signups by 30%.
View full case study - Inserting "Authenticity Badge" increases conversions by 107%107% INCREASE
Express Watches wanted to remove a customer doubt that the watches sold on the website were fakes. They did this by replacing a "Lowest Price" badge for an "Authenticity Badge" and saw a 107% increase in sales.
View full case study - Removing product filter on eCommerce website boosts site engagement by 27%27% INCREASE
See how UKToolCentre removed a filter from its product page to put more focus on the goods being sold and consequently, increased site engagement by 27%.
View full case study - How a simple idea, $49 and 30 minutes investment increased eCommerce sales by 41%41% INCREASE
Horloges.nl wanted to use less space to convey more information. To achieve this, they reduced the size of a trust badge while adding two extra lines of text. The result was a 41% increase in conversions and 6% increase in average order size.
View full case study - A/B test shows how distractions hurt conversion rates15% INCREASE
MoneYou, an online seller of financial products, cleared up the information on its Savings Account landing page and focused on the core requirements of its visitors to increase sign-ups by 15%
View full case study - Does your landing page collect emails? A shorter page may increase signups by 13%13% INCREASE
Designboost A/B tested between a long and a short landing page, and found out that if something is being given for free, a short landing page works better.
View full case study - Removing 3 form fields increases customer registrations by 11%11% INCREASE
Blivakker reduced 3 form fields and increased customer registrations through a lead generation form by a full 11%.
View full case study - Adding a single Call To Action button increases conversions by 31%31% INCREASE
Every page on your website should have a purpose, and users should be encouraged to achieve the conversion goal through a clear call-to-action. See how The Vineyard added one CTA button to increase conversions by 31%
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