85% increase in downloads
You Need A Budget makes easy-to-use personal financial management software. They split tested their product tour page by including more screenshots, adding a prominent testimonial and reducing text clutter. The redesigned page increased downloads of the free trial by 85%.
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25% decrease in cart abandonment
ReplaceDirect, a Dutch e-commerce site, tested a variation of their checkout page which reduced the cart abandonments by 25% (and increased total sales by 14%). Changes tested included providing an overview of the order, removing unneccessary input fields, etc.
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28% increase in conversion rate
Soocial tested multiple variations of their sign up button in order to increase clickthroughs to the registration form. Variations included call-to-actions such as "Sign up for free", "Free sign up", etc. The A/B test results revealed that one variation increased conversions dramatically.
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5% decrease in bounce rate
GSM.nl, a Netherlands based eCommerce store, tested different variations of Buy Now buttons. They found out that red colored buttons worked better than green colored buttons. In addition to decreasing bounce rate, red buttons also increased total sales.
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32% increase in conversions
House of Kids (an eCommerce store) tested the presence of a trust badge called eMark. This badge certifies a Danish business for ethical online practices. In this test 50% of visitors saw the badge and 50% didn't. The result of the six-month A/B test was that the badge increased conversion rate by 32%.
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98% increase in conversions
In two separate A/B tests, it was found out that human face photos doubled the conversion rate on a website. The result was striking because the tests were conducted by two completely unrelated companies, yet they arrived on the same conclusion.
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20% increase in sales
AquaSoft redesigned their sales page by giving it a modern, clean look. They also added trust building elements such as money-back guarantee, assurance seal, etc. Using Visual Website Optimizer, they effortlessly tested old v/s new sales page. After multiple phases of testing, they successfully increased total sales by 20%.
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90% increase in conversions
In a classic case of getting insights on target market, this startup tested its positioning and successfully increased conversions by 90%. What's interesting is that they tested only a single headline and yet were able to see such dramatic performance gains. CityCliq is a fascinating case study of using A/B testing not for optimization but rather for research into the needs of target market.
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21% decrease in bounce rate
Medalia Art (a Caribbean and Haitian online art shop) tested the layout and location of a promotional message on their website. They wanted to put a huge promotional message in the middle of homepage but feared that it will increase bounce rate. Because it was 100% risk free, they A/B tested the promotional message using Visual Website Optimizer and found out that it actually decreased bounce rate by 21%.
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6.3% increase in sales
Ever wondered how much impact can a single button have on your overall sales? For RIPT Apparel a single button change increased total sales by 6.3%. They tested the color scheme of Buy Now button and added a sense of urgency to it.
Interesting point about this case study is that RIPT Apparel had never done any A/B test before yet, with the help of VWO team, they tasted success in their first try itself.
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