Visual Website Optimizer

Geo Behavioral Targeting

• Show different content to visitors from different cities, regions or countries
• Multiple targeting options: referring URL, campaigns, cookie value, browser, OS, etc.
• Personalize user experience for different mobile devices (iPhone, Android, iPad, etc.)
  See screenshot

Easy A/B testing

• Point-and-click tool to create website versions
• Move, resize, edit, remove, and do other operations
• Add conversion goals by clicking on links
• Works with all elements: text, images, forms
  See screenshot

WYSIWYG editor

• Super simple Word-like interface
• No need to know HTML for creating variations
• Unlimited undo and redo
• Integrated image uploader (to our servers)
  See screenshot

Split URL Testing

• Specify different URLs for variations
• Split traffic amongst those variations
• Redirects to the originally seen variation on return visits
  See screenshot

All Kinds of Tests Supported

• Single page A/B test
• Multivariate test
• Landing page test
• Checkout and Ecommerce A/B test
• Multi-page and site-wide tests
• Cross-domain testing

Award Winning Support

• Support from engineers who actually develop the tool
• 5 star rating for customer support on WhichMVT.com
• Response to support tickets within minutes
• Escalation to CEO and CTO in case of urgent questions/emergencies
  Try it, Contact Us!

Application Programming Interface (API)

• Import VWO reports into your dashboard
• Start/Stop tests programmatically
• API available to select customers only

Real Time Reports

• Absolutely zero lag in reporting
• Test reports updated within milliseconds of actual events
• Detect errors in implementation instantly and tweak test settings before going live
  See screenshot

Export and Share Reports

• Export reports as PDF
• Send Report to your colleagues via email
• Export reports in Excel sheet for advanced calculations

Visitor Segmentation

• Best-in-class segmentation engine
• Run targeted tests only for visitors who qualify your segment
• Deliver segment-specific variations
• Segmentation based on campaign id, referring URL, cookie value, visitor type, etc.
  See screenshot

Previews on multiple browsers

• View screenshots of how test will appear on various browsers within VWO
• Mark browsers as "Good to Go" or "Not Good"
• Exclude certian browsers from the test
• Browsers include Chrome, IE, Firefox, iOS 6 and Android Ice Cream Sandwich

Multivariate Testing

• Full factorial testing
• Create unlimited number of combinations
• See combination and section level reports
• Add CSS or Javascript as sections

Multiple Logins and Client Accounts

• Create permission based multiple logins for different users in your company
• Create separate accounts for your clients with access to only their reports
• Admin features: manage and login into all accounts from the dashboard itself
  Read details

Heatmaps & Clickmaps

• See where your visitors are clicking on a webpage
• Get exact click statistics for all links
• Integrated with all tests you create. No separate code needed
  See screenshot

Built-in Tools to Generate Test Ideas

• Landing Page Analyzer: score your landing page and generate ideas for improvement
• A/B Ideafox: world's only search engine for A/B and multivariate test case studies
• What to Test: our usability testing module

Add Multiple Conversion Goals

• Visit to a separate page
• Click on a particular link
• Submission of a form
• Visitor engagement (bounce rate)
• Revenue/Sales
• Custom conversion goal for arbitrary events
  See screenshot

Advanced Tests Supported:

• Simultaneous testing of similar elements
• Price testing, dynamic content testing
• CSS based layout testing
• Tests behind login walls
• Multiple tests per page

Zero IT involvement

• No page tagging required for any feature
• Small snippet of code for integration
• Create unlimited number of tests without touching your website code
  See screenshot of code snippet

No impact on website loading speed

• Asynchronous code snippet that does not impact your website loading
• Content Distribution Network for JavaScript delivery

HTML Code Editor

• Create variations using HTML
• Syntax highlighted HTML code editor
• Unlimited undo and redo
• Supports CSS and JavaScript
• Seamlessly switch to WYSIWYG editor
  See screenshot

Usability Testing

• Get A/B testing ideas and detect usability flaws
• Ask real users on Internet what they think about your website
• Ask open ended questions or create polls
  See screenshot

Test Management

• Labels for classifying test types
• Test Notes for recording hypothesis
• Automatic screenshots when test stops
• Save tests as drafts
• User permissions like Design, Browse and Publish etc.

Test Scheduler

• Automatically run test at a future date
• Pause after testing a specific number of visitors
• Run recurring tests every day, week, or month

Self-hosting of VWO

• JavaScript files of VWO can be hosted on your own server
• Tests can be run from your infrastructure