Most comprehensive testing tool on the planet
Visual Website Optimizer is meant for warriors who are addicted to optimization. It has all the tools and features that you will ever need for your testing and conversion optimization initiatives. See how Visual Website Optimizer compares with other options available in the market:
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Visual Website Optimizer |
Omniture Test & Target |
Google Website Optimizer |
| Core Features: |
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| A/B testing ? |
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| Multivariate testing ? |
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| Visual WYSIWYG editor ? |
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| Easy tag-less integration ? |
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| Multiple conversion goals ? |
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| Realtime reports ? |
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| Heatmaps & clickmaps ? |
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| Advanced Features: |
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| Visitor segmentation & targeting ? |
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| Integration with Google Analytics ? |
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| Automatic test monitoring & optimization ? |
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| HTML, CSS and JQuery based tests ? |
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| API to fetch test results ? |
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| Collaboration Features: |
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| Multiple permission-based logins ? |
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| Client or project sub-accounts ? |
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| Support |
From product developers |
Support team |
Through forums |
| Pricing |
Starts $49 per month |
Starts at $5000 per month |
Free |
Detailed Feature List
Visual Test Designer
- Loads website in a browser-like designer
- Point-and-click tool to choose website sections
- Add conversion goals by clicking on links
- Works with all elements: text, images, forms
- Instant previews of variations live on the page
- See video or screenshot
Add Multiple Conversion Goals
- Visit to a separate page
- Click on a particular link
- Submission of a form
- Visitor engagement (bounce rate)
- Custom conversion goal for arbitrary events
- See video or screenshot
Split URL Testing
- Specify different URLs for variations
- Split traffic amongst those variations
- Redirects to the originally seen variation on return visits
- See screenshot
Zero IT involvement
- No page tagging required for any feature
- Small snippet of code for integration
- Create unlimited number of tests without touching your website code
- See screenshot of common, tag-less code
Basic Tests Supported:
- Single page A/B test
- Multivariate test
- Landing page test
- Multi-page and site-wide tests
- Cross-domain testing
Advanced Tests Supported:
- Simultaneous testing of similar elements
- Price testing, Dynamic content testing
- CSS based layout testing
- Tests behind login walls
- Multiple tests per page
WYSIWYG Variation Editor
- Create variations for the added sections
- Super simple Word-like interface
- No need to know HTML for creating variations
- Unlimited undo and redo
- Integrated image uploader (to our servers)
- See screenshot
HTML Code Editor
- Create variations using HTML
- Syntax highlighted HTML code editor
- Unlimited undo and redo
- Supports CSS and JavaScript
- Seamlessly switch to WYSIWYG editor
- See screenshot
Realtime Reports
- Absolutely zero lag in reporting
- Test reports updated within milliseconds of actual events
- Detect errors in implementation instantly and tweak test settings before going live
- See video or screenshot
Comprehensive Charts
- Beautiful, interactive charts
- See trends in daily performance of variations
- Data captured: conversion rate, total visitors, total conversions, average conversion rate
- Sparkline charts to visualize performance
- See video or screenshot
Visitor Segmentation
- Best-in-class segmentation engine
- Run targeted tests only for visitors who qualify your segment
- Deliver segment-specific variations
- Segmentation based on campaign id, referring URL, cookie value, visitor type, etc.
- See screenshot
Continuous Optimization
- Add and push new variations into a test, without even stopping it
- Enable, disable or modify test variations instantly
- Include only a percentage of visitor traffic in the test
- Clone test with all its settings and variations
Advanced CSS based Testing
- Option to add sections into a test by specifying any arbitrary CSS path
- Run tests on website styling and theme without touching content
- For testing of themes: add <style> tags as sections
- See a video or or read details
Advanced JQuery based API
- Dynamically update variations using JQuery before displaying them on page
- Page control and variation passed as DOM elements to your callback function
- Facilitates price testing and other advanced testing scenarios
- See a video or read details
Multiple Logins and Client Accounts
- Create permission based multiple logins for different users in your company
- Create separate accounts for your clients with access to only their reports
- Admin features: manage and login into all accounts from the dashboard itself
- Read details
Risk Free Testing Features
- Option to let VWO automatically monitor your test in the background
- Disables loosing variations as soon as statistical significance is achieved
- Pushes winning version to 100% of traffic automatically
- Read details
Built-in Tools to Generate Test Ideas
- Landing Page Analyzer: score your landing page and generate ideas for improvement
- A/B Ideafox: world's only search engine for A/B and multivariate test case studies
Integrates with Web Analytics & CMSes
Heatmaps & Clickmaps
- Click statistics on all page links
- Visually depict hotspots website
- See screenshot
Upcoming Features
- Test results segmentation by traffic source
- Pre-test feedback
- Test archiving with automatic screenshots
Application Programming Interface (API)
- Import VWO reports into your dashboard
- Start/Stop tests programmatically
- API available to select customers only
Self-hosting of VWO
- JavaScript files of VWO can be hosted on your own server
- Tests can be run from your infrastructure
