The Next Generation of Visual Website Optimizer is launching in April 2014 See What's Coming
How our 3000 customers increase their sales?
Using Visual Website Optimizer, they A/B test different versions of their website and landing pages to find out which one works best. Made for marketers, our tool is incredibly easy to use, and doesn't need IT resources.

Easy A/B testing

Visually create different versions of your website

In less than 5 minutes, create tens of different versions of your headlines, images, buttons, forms, etc. Designing website or landing page variations for A/B or multivariate test is dead simple:

  • Multiple editing options to change any part of your webpage
  • Easy point-and-click interface with no knowledge of HTML required
  • Do small changes or transform your website completely. It's easy!

Powerful Multivariate Testing

Understand which changes on your website matter most

Using Visual Website Optimizer, you can easily understand which changes on your website (color, headlines, buttons or layouts) increase conversion rate, and which changes don't:

  • Create versions using interface and see real time performance reports
  • No need to involve IT department to create and hosting variations
  • Both A/B testing and multivariate testing options available

Split URL Testing

Specify different URLs to split traffic among them

Instead of using our editor, you can also create separate versions of your landing pages on your servers. Your traffic will get split amongst those versions and you can measure which one performs best:

  • Returning visitors see the same version even on repeat visits
  • Not just two, test any number of website or landing page versions
  • Works best for A/B testing large design changes

Behavioral & Geo Targeting

Personalize your website and focus your marketing efforts

Move beyond A/B testing to target different versions, content or offers to different segment of users. Personalize your website or landing page according to each visitor to increase sales:

  • Show a webpage version to a visitor that performs best
  • 15+ options for targeting (geolocation, system, behavioral, etc.)
  • Combine multiple targeting options using AND, OR and Parenthesis

Heatmaps & Clickmaps

Gain insight into your users browsing habits with Heatmaps

Visualize where your visitors are clicking on for different test variations. Heatmaps show you where your visitors are clicking and where they aren't.

  • Heatmaps visually depict hotspots on your website
  • Clickmaps & Heatmaps available for all test variations
  • Integrated within VWO - no extra configuration or code needed

Usability testing

Get ideas on what to improve

If you need A/B testing ideas and want to get improvement suggestions for your website or landing pages, ask Internet users from our panel.

  • Choose questions to ask from our library or specify custom questions
  • Get user feedback, improvement ideas, likes, dislikes, etc.
  • Conduct a poll or ask open ended questions
Optimize Mobile & Tablet Websites

Optimize Mobile & Tablet Websites

Create tests and targeting campaigns on mobiles and tablets

If you have landing pages or webpages specifically created for mobiles and tablets, you can now optimize them in an editor that emulates those mobiles and tablets.

  • Supported devices: iPhone, iPad, Android and Windows Phones
  • Emulates the look-and-feel of your mobile website
  • Best used on responsive and mobile friendly websites

WYSIWYG or HTML editor

Marketer or Web Developer? We've got an interface you would love

For marketers, we have a Microsoft Word like easy-to-use editor for creating different versions of your website. For web developers, we give all the power of HTML, CSS and JavaScript editing:

  • Intuitive WYSIWYG (What You See Is What You Get) editor for marketers
  • Advanced HTML, CSS and JavaScript editor for web developers
  • Easily switch between intuitive and advanced modes

IT Free deployment

Add code snippet once and create multiple tests

With Visual Website Optimizer, optimizing your website for sales and conversions doesn't mean that you change or update your website code every time you create an A/B test or a campaign:

  • Add code in your website once and do everything else from interface
  • No need to change anything in your website code/backend
  • Both synchronous or asynchronous code options available


Integrates with Analytics, CMSes and Shopping Carts

Visual Website Optimizer integrates with popular platforms so that making tests and analyzing results becomes a piece of cake. Here are different platforms for which we offer plugins:

  • Analytics: Google Analytics, Adobe SiteCatalyst, Clicky
  • CMS: Wordpress, Joomla, Drupal
  • Shopping Cart: Magento

Intuitive Reports

Revenue tracking and multiple conversion goals

With absolutely no lag in visitor and conversion data, you get realtime reports of your test performance. Easily track multiple conversion goals, funnels and revenue metrics.

  • Daily performance charts: visualize performance trends over time
  • See statistical validity for results using "chance to beat original"
  • Track revenue per visitor, average order value, and total revenue
A B Testing Tool