Visual Website Optimizer, with its dead-simple test designer, step-by-step wizards and a super-sexy interface will make you fall in love with A/B split testing. No matter if you are new to A/B testing or have years of testing experience, you are definitely going to love our innovative approach to optimization:
In mere 5 minutes, create tens of different versions of your headlines, images, buttons, forms, etc. Designing an A/B or multivariate test with Visual Website Optimizer is as easy as browsing the web. Here are the features that make the tool visual:
No need to mess with confusing HTML code: use a powerful word processor like WYSIWYG editor for creating variations. Test headlines, images, tables, forms, buttons, etc. all from within the comfort of an easy-to-use editor:
You can also create separate versions of your website or landing page on your servers. VWO will automatically split traffic amongst those versions and measure which one of them performs best.
Add more than one conversion goal for your A/B or multivariate test. This gives you a correct perspective of overall impact of variations on different goals of your website. See the types of conversion goals you can measure for your test:
With absolutely no lag in visitor and conversion data, you get realtime reports of your test performance. With beautiful charts and extensive details, we guarantee you the most comprehensive reports in the industry:
Using Visual Website Optimizer, you can visualize where your visitors are clicking for different test variations. The qualitative information that heatmaps & clickmaps provides complements the quantitative conversion reports to give you truly actionable insights.
In addition to being dead-simple to use for marketers, VWO is unarguably the most flexible testing tool on the planet. Watch this 10 minute screencast to learn about mind blowing capabilities of the tool:
You can choose to run tests only on a segment of visitors, defined by a number of parameters such as visitor type, referring URL, campaign ID, search keywords, cookie value, new or returning visitors, etc. See what all you can do with segmentation:
We know tagging pages with code is cumbersome, error-prone and can actually annoy IT people or your clients (if done repeatedly). VWO's patent pending technology eliminates the need for page tagging.
VWO integrates with your web analytics tool so that you can dig deeper and measure performance of your A/B or multivariate test across different metrics and goals. Make custom reports in your analytics tool and compare test results across visitor segments to get breakthrough insights.
