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A/B testing for Mobile enabled and responsive websites

Visual Website Optimizer allows you to create A/B and Multivariate tests for your mobile enabled, responsive websites along with advanced behavioral targeting, which gives you the ability to increase sales and conversions from visitors to your mobile Read rest of the article →

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In a Split URL test, control has far more visitors than variations

The issue here is that in a Split URL test, control receives all or far more visitors than any variations. The problem arises because in a Split URL test, when a query parameter submits to the test, it is submitted to control as well as forwarded Read rest of the article →

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How to delete variations from a running test?

To maintain statistical integrity, you can't remove or delete variations / sections (you can only add them) from a running test which has collected data. However, there are two ways to accomplish what you're looking to do: Clone the current test Read rest of the article →

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Difference between A/B testing and Multivariate testing

Broadly speaking, following is the difference between A/B testing and multivariate testing: A/B Testing - you vary just one element of your website at a time and see which variation results in maximum conversion rate. The element to be varies could Read rest of the article →

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How to create a Conversions Tracking test

This test is used to understand what your visitors are doing after landing on a certain URL. For example, you set up a test on and set up the goals as below: Goal 1 triggers when a visitor visits Goal 2 triggers Read rest of the article →

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How to create a Split URL Test?

A Split URL Test is undertaken when you have a target page you want your visitors to come to with more than one path to that page, and you want to test which of those paths performs better in sending your visitors to the target page. Suppose, you have Read rest of the article →

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How to create a basic multivariate test?

A multivariate test creation only differs from an A/B test in the way the variations are created inside the editor. In an A/B test you create completely different variations of the entire page whereas in a multivariate test, you only create variations Read rest of the article →

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How to create a geo-behavioral targeting campaign?

Introduction Whenever a visitor visits a page on which a test is running then Visual Website Optimizer (VWO) uses random criteria to decide which variation in the test has to be shown to the visitor. Targeting allows a test setter to override this Read rest of the article →


Landing Page Analyzer

Landing Page Analyzer is tool by Visual Website Optimizer that helps you focus on what aspects you can improve on your landing page so that it performs even better. How does it work? You enter your landing page (or website) URL to get started. This Read rest of the article →

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A/B Ideafox: case study search engine

A/B Ideafox is a case-study search engine  that lets you get ideas for A/B, split and multivariate tests by reading case studies from a large number of sources. The tool lets you choose case studies from 2 broad categories: Challenge: What aspect Read rest of the article →

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