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A/B testing for Mobile enabled and responsive websites

Visual Website Optimizer allows you to create A/B and Multivariate tests for your mobile enabled, responsive websites along with advanced behavioral targeting, which gives you the ability to increase sales and conversions from visitors to your mobile Read rest of the article →

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How to delete variations from a running test?

To maintain statistical integrity, you can't remove or delete variations / sections (you can only add them) from a running test which has collected data. However, there are two ways to accomplish what you're looking to do: Clone the current test Read rest of the article →

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Difference between A/B testing and Multivariate testing

Broadly speaking, following is the difference between A/B testing and multivariate testing: A/B Testing - you vary just one element of your website at a time and see which variation results in maximum conversion rate. The element to be varies could Read rest of the article →

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How do we calculate statistical significance?

We have a comprehensive article on our blog which details how we calculate statistical significance and also talks about mathematics of A/B testing. If you want to calculate statistical significance manually, we have an online tool for that. Read rest of the article →

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How much traffic do you need for testing?

Irrespective of whether it is an A/B test, multivariate test or split URL test, you can use our online test duration calculator to estimate number of days to run the test and consequently the amount of traffic you need for a test. Note that the calculator Read rest of the article →

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What is the difference between A/B and split url test?

Split URL testing is similar to A/B testing, the only difference in Visual Website Optimizer between the two is that in A/B testing variations of the page are created using our visual designer. This does not require you to know HTML, or create different Read rest of the article →

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How to interpret test reports?

How are reports to be interpreted? The detailed reports section in VWO has effectively 2 sections, graphical report and numerical data. Graphical section The graphical part has two options, Cumulative data and Day wise data. In the graphical Read rest of the article →

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How to create an advanced A/B or multivariate test?

Q. How to create an A/B or MVT test using Javascript/CSS and or jQuery? Using Add JS/CSS option 1. You can use Add JS/CSS functionality inside the editor to create tests using Javascript, CSS and/or jQuery. The add JS/CSS function is available inside Read rest of the article →

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How to create a basic A/B test?

We have a couple of video tutorials on creating an A/B Test. Short 2 minute video Long 30 minute walkthrough Follow these steps to create an A/B Test: On your Dashboard, click on “A/B Test”  under the “Create Test” tab Enter the Read rest of the article →

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What is A/B testing?

In A/B Testing you create two (or more) different versions of your website or landing page. Then you split your traffic amongst those versions to analyze which one gets maximum conversion rate or sales. The winning version of the website is later chosen Read rest of the article →

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