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How to create a geo-behavioral targeting campaign?

Introduction Whenever a visitor visits a page on which a test is running then Visual Website Optimizer (VWO) uses random criteria to decide which variation in the test has to be shown to the visitor. Targeting allows a test setter to override this Read rest of the article →

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What are different types of segment options available?

You can create different segments for different kinds of visitors and make sure the test only runs for visitors who fulfill that segmentation criteria. Various options are available: Current URL: The current test page URL where test is running, includes Read rest of the article →

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What is geo-behavioral targeting?

Geo-behavioral targeting allows you to specify different segments of visitors and show particular content and offers to them. Contrast this from A/B testing where visitors see one of the two version randomly. In targeting, you specify what kind of visitors Read rest of the article →

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