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Introduction
Whenever a visitor visits a page on which a test is running then Visual Website Optimizer (VWO) uses random criteria to decide which variation in the test has to be shown to the visitor. Targeting allows a test setter to override this Read rest of the article →
You can create different segments for different kinds of visitors and make sure the test only runs for visitors who fulfill that segmentation criteria. Various options are available:
Current URL: The current test page URL where test is running, includes Read rest of the article →
Geo-behavioral targeting allows you to specify different segments of visitors and show particular content and offers to them. Contrast this from A/B testing where visitors see one of the two version randomly. In targeting, you specify what kind of visitors Read rest of the article →
