Visual Website Optimizer

What To Test has an inbuilt set of template questions that act as a good starting point for the kind of questions you can ask to get effective feedback on your website. We have categorized these questions into two, Open-ended question and choice based questions:

Open-ended questions:

• Who do you think will benefit most from this website and why?
• Which part of website caught your attention first, and why?
• List 3 things that you dislike about this website.
• If you could change one thing on the site, what would be that?
• Please write your initial impressions about the layout of this page and how would you improve the colors, graphics, photos, text etc.
• If you had to give the website a rating, from 1 to 10, where 1 was worst and 10 was best, what rating would you give it, and why?
• Is there any additional information that you would like to see added to this website?
• Pick at least one confusing thing about the website that you do not understand. Also mention how you think this can be fixed.
• Does the website tagline make sense to you? Can you find what does this company do from its tagline? Please explain.
• What aspects of the website design do you think can improve?
• Who do you think will benefit most from this website and why?
• What do you think this website is about?
• List 3 things that you dislike about this website.

 

Choice based questions:

• Is the website navigation menu intuitive and helpful? How would you improve it?
• Yes
• Somewhat
• No
• Is the purpose of the website clear to you? Describe the purpose and recommend how this can be communicated in a better way.
• Yes
• Somewhat
• No
• Do you find this website as trustworthy or non-trustworthy/shady? Why?
• Trustworthy
• Non-Trustworthy/Shady
• Is it easy for you to find contact information on the website? Write steps you took to lookup contact information.
• Yes
• Somewhat
• No
• Is the website easy to use? Recommend changes to further improve the usability of the website.
• Yes
• No
• How likely are you to recommend this website to a colleague/friend? Why? (1: Will not Recommend; 5: Highly Recommended)
• 1
• 2
• 3
• 4
• 5
• Do you think there are too many distractions / advertisements on this website?
• Yes
• No
• Does this website have too much text?
• Yes
• No
• As a potential customer, are you likely to use this website? Explain why / why not?
• Yes
• Maybe
• No
• Is the website navigation menu intuitive and helpful? How would you improve it?
• Yes
• Somewhat
• No