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What is geo-behavioral targeting?

Geo-behavioral targeting allows you to specify different segments of visitors and show particular content and offers to them. Contrast this from A/B testing where visitors see one of the two version randomly. In targeting, you specify what kind of visitors will see version A, and what kind of visitors will see version B. For example if you are eCommerce website, on your homepage, you may choose to show your latest offer on ties, if the visitor arrived on your website searching for “red ties”, and similarly you may choose to show your Facebook widget on homepage if the user came from Facebook.com. You can also use visitors’ location to personalize the page, for example showing a particular content for visitors from New York and showing some other content for visitors from London. Following image summarizes what geo-behavioral targeting is:

 

There is a variety of segmentation criteria in Visual Website Optimizer that you can use for targeting.

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