Visual Website Optimizer

Heatmaps let you visualize where your visitors are clicking on for different test variations. Heatmaps show you where your visitors are clicking and where they aren’t. Clickmaps, on the other hand, give you exact click statistics (that is, how many people have clicked a particular link). Note that heatmaps not only track click on links, but anywhere on the page (be it headlines, images, buttons or any other element). This allows you to see what your visitors think is a link, but is not. So you can perhaps convert those elements into a link. Another notable feature is that heatmap will track clicks on different elements depending on their location on the page. So, for example, if you have two Add to Cart buttons (one above the fold, and other below the fold), you will know out of the two, which button visitors click more.

Here’s how heatmap looks like:

What is heatmap / clickmap?, 4.0 out of 5 based on 1 rating