The Next Generation of Visual Website Optimizer is launching in April 2014 See What's Coming


Find Articles

What is multivariate testing?

In Multivariate Testing you select different elements on your website or landing page (such as headlines, images, buttons, etc). Different versions of selected elements are created and combined. Then you split your traffic amongst those combinations to analyze which one gets maximum conversion rate or sales. The winning combination of the website is later chosen to be implemented permanently. See following image for illustration


In Visual Website Optimizer, we use full factorial methodology for multivariate testing.

Please see following links for tutorials:

VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)
What is multivariate testing?, 5.0 out of 5 based on 2 ratings
No Comments

No comments yet.

Leave a comment →

Raise Support Ticket


Raise a Support Ticket!

Your Name

Your Email

Your Phone

Your Query

Or, contact us through email

A B Testing Tool