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Usability testing is a precursor to A/B testing where you actually seek qualitative feedback from users. You show them your website or landing page, and then ask them questions such as “Do you like the design of the page?”, “What is your understanding of this page”, or “Please provide 3 dislikes”. Usability testing helps you discover usability flaws, come up improvement ideas and also provides you with interesting insights, which you can A/B test.
See how to create a Usability Test in Visual Website Optimizer in our Knowledgebase article “How to create a Usability Test”.
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