In Multivariate Testing you select different elements on your website or landing page (such as headlines, images, buttons, etc). Different versions of selected elements are created and combined. Then you split your traffic amongst those combinations to analyze which one gets maximum conversion rate or sales. The winning combination of the website is later chosen to be implemented permanently. See these case studies to learn how it is exactly done.
In addition to being dead-simple to use, Visual Website Optimizer is a very powerful Multivariate testing tool. Consider some of the salient features: a) multiple conversion goals per test; b) realtime reports; c) no page tags or code hassles; d) visitor segmentation; e) layout and style testing; f) section reports; and g) integration with Google analytics.
2000+ companies trust Visual Website Optimizer for A/B Testing. Sign up for a free trial.
“Visual Website Optimizer is better than using GWO, Omniture, or Sitespect.”
- Eric Clemmons, CollegeDegrees.com, a VWO user
“Their elegant design and drop-dead simple approach to designing, launching, and monitoring tests is just sexy, I don’t know how else to describe it.”
- Jason Thompson, EmptyMind, a VWO user
“I have not come across a better explained, concise, thought out version of testing/optimization”
- Josh Bowen, a VWO user
