Scroll-Depth Tracking: What, Why, and How of Monitoring Visitor Engagement

Sometimes the most important piece of information on your webpage is similar to undiscovered treasure at the bottom of the…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
Simplifying Behavior Analysis with VWO Insights Dashboard

Simplifying Behavior Analysis with VWO Insights Dashboard

Adam Ruse, UI/UX designer at IMB Bank, a respected financial giant in Australia, spearheaded efforts…

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Ketan Pande

Ketan Pande

6 Min Read
63 A/B Testing Hypotheses to Scale A/B Testing for Your eCommerce Store

63 A/B Testing Hypotheses to Scale A/B Testing for Your eCommerce Store

Amazon, Domino’s, Zalora, Apple – What connects these eCommerce giants across diverse industries? They’ve woven…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
How OTT Platforms Can Use Behavioral Analysis To Boost User Experience

How OTT Platforms Can Use Behavioral Analysis To Boost User Experience

“Keep ’em hooked!” That’s probably the mission statement of every single streaming platform we have…

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Ashley Bhalerao

Ashley Bhalerao

12 Min Read
CRO for Local Search: Concept and Strategies

CRO for Local Search: Concept and Strategies

“Last year, we saw a remarkable shift where 30% of our online orders found their…

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Ketan Pande

Ketan Pande

12 Min Read
B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

A massive 7258% surge in the number of marketing tech companies in just 12 years.…

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Ketan Pande

Ketan Pande

14 Min Read
How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

Website analytics is like a collection of numbers that can tell stories of success or…

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Ketan Pande

Ketan Pande

6 Min Read
A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

Do you know what makes successful companies what they are?  No, they don’t wave a…

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Pratyusha Guha

Pratyusha Guha

13 Min Read
Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

11 July 2023, and 30 October 2023.  These two days had everyone in the business…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Maximizing Customer Insights and Prioritizing Growth with VWO Insights – Web

Maximizing Customer Insights and Prioritizing Growth with VWO Insights – Web

Imagine a world devoid of customer behavior analysis tools. There would be no dearth of…

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Niti Sharma

Niti Sharma

9 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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