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How to use Urgency and Scarcity Principles to Increase eCommerce Sales

Posted in How To on April 23rd, 2014


Imagine there’s a cupcake fair in your community. You have your heart set on Red Velvet and there are two counters selling the same. Counter A has a animated bunch of customers digging into the cake and has a banner saying “last 20 pieces left” while Counter B adorns a deathly, almost funereal look. Which one would you go for? If you are thinking Counter A, you are not alone. A study was conducted in 1975 [...]

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The Why And How of Creating ‘Snackable’ Content

Posted in How To on April 16th, 2014


 ‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll be honest here – I worship long content. A well written, informative blog, with meaty takeaways is the perfect recipe to [...]


Travel Website Redesigned Navigation: Boosts Conversions by 21.34%

Posted in Case Studies on April 7th, 2014


Company Bizztravel Wintersport, is a part of Bizz Travel Group, a leading online company in the Dutch travel industry. They create their own products and sell them directly to consumers through their websites. Bizztravel Wintersport particularly specializes in skiing holiday packages in the Alps. Test Information Company: Bizztravel Category: Travel Increase: 21.34% Goal: Visits to Thank you page Background Analysis of Google Analytics statistics showed that: Site search is used most often to search for ski village names (e.g. [...]

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Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Posted in Conversion Optimization on April 1st, 2014


All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time… energy… resources… and manpower. Even though improving conversion rates has been proven to be one of the most high ROI activities you can do in your [...]


9 Insanely Simple Ways to Optimize your PPC Landing Page

Posted in How To on March 25th, 2014


Every time you Google something, you’re likely to see an ad matching your query. It seduces you with an irresistible promise. When you click on it and land on a totally irrelevant page, well, this is how you feel like. Don’t you? What marketers forget while creating these ads is that visitors click on ads only when they’re on a hunt. And you don’t, just don’t mess with the hunter. When a visitor clicks on [...]


Adding Free Shipping Threshold Increases eCommerce AOV by 7.32%

Posted in Case Studies on March 18th, 2014


Imagine yourself looking for the latest book by your favorite author on Amazon. You find it, add it to cart but just then the magical words ‘Free Shipping’ grab your attention. You immediately get up for a victory dance but alas, there is a catch: the offer is only applicable on orders above a certain amount. Test Information Company: NuFace Category: eCommerce Testing Agency: Red Door Conversion Rate: 90% Goal: Increase in Average Order Value (AOV) We [...]

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A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results

Posted in A/B Split Testing on March 12th, 2014


Knowing how to make an A/B test is not enough. As Peep Laja of ConversionXL rightly points out: Using an a/b testing tool does not make you an optimizer. Using a scalpel does not make you a surgeon. — Peep Laja (@peeplaja) March 10, 2014 Success of your tests depend on how viable your hypotheses are. A strong A/B testing hypothesis is the only way you can maximize your odds of hitting a glorious win. [...]

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CTA copy change from ‘survey’ to ‘quote’ increased leads by 60%

Posted in Case Studies on March 10th, 2014


This case study was conducted by Bloom, an integrated digital agency for  the new website of ADT, a leading supplier in security solutions. The test aimed to understand how the text used in the Call to Action button impacts conversion rate. Background Test Information Company: ADT Category: Security Solutions Testing Agency: Bloom Conversion Rate: 60% Goal: Lead Generation ADT, a Tyco International company, serves both residential and commercial markets in the UK. Their portfolio includes burglar alarms, video [...]

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How a Dutch travel agency increased bookings by 33% with A/B testing

Posted in Case Studies on March 7th, 2014

"Take an option" links on Djoser's bookings page

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing Awards 2014. Test Information Client: Category: Travel Testing Agency: Traffic4u The test: “Take an option” This test was implemented on all [...]


14 Ways to Reduce Bounce and Increase Engagement on your eCommerce Site

Posted in How To on March 4th, 2014


Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is 34%. If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement. 1) Pay Attention to the Size of Search Bar One reason for high bounce is that visitors are not able [...]


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