Visual Website Optimizer

Scanitto Pro is an easy-to-use, one-click scanning software that makes it hassle-free for professionals to convert hard and soft copies into PDFs. And for this, the company offers a free trial download and a paid version of the software. The Business Need Quite simple actually – the business need is to increase paid subscriptions and downloads of Scanitto Pro. Test Hypothesis This was an exploratory test. The Scanitto team wanted to track the change in [...]

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Increasing conversion rate of a “thank you page.” That means, increasing conversion rate of a page that isn’t even a part of the conversion funnel. Sounds ironical. Doesn’t it? So till the time you grin about the whole thing – let me quickly present some counter arguments to support the whole idea of why “thank you pages” should do more than just give a confirmation message of a completed task on a website. 1) This [...]

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Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international scale. The Business Need With a new product launch due in the near future, the company wanted to expand its [...]

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Lost for ideas to test? Really? Think again! Chances are it’s just your imagination that’s confining the lucrative opportunities for you. Take a good look at your website again. Does it have a signup form? A checkout page? A call-to-action button? A features/product page? Some content? And still you say there’s nothing left for you to improve conversion rates? I highly doubt that. Okay, instead of pestering you about how “it’s all in your mind” [...]

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Express Watches, a client of one of our Certified Partners, High Position, is an authorized Seiko watch dealer that ships to over 23 countries and has been in the watch retail industry for more than 21 years. A venture of the Ashleigh Jewellers of Woodbridge, Suffolk, Express Watches believes in getting the basics right to satisfy their customers. And this is evident in their neatly-designed website as they exhibit trust badges for credibility and also [...]

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My dear not-so-caring eCommerce website owners, You know what shopping is to me? It’s the very essence of my being. Ah! How I love shopping. The excitement of browsing through the new collection or gadgets as soon as they’re out and that anxiousness mixed with exhilaration that you feel when you click the “buy” button and it’s all yours. And trust me, I speak here for majority of women, and some great shopaholic men as [...]

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Trying to make the most of our tool, at Visual Website Optimizer, we are always looking for ways to improve the conversion rate of our website. Regular interaction with customers, blog readers and conversion optimization experts gives us additional insights on A/B testing and better understanding of what may or may not work. From some of the most interesting tests like the fixed chicklet that increased CTR to our careers page by 149% to this [...]

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Oh well, how the time passes. I distinctly remember the first day I decided to do “something” in the online marketing space and hence begun hunting for the perfect name. After numerous variations and tweaks, I finally settled down on a domain that sounded just fine and inspired joy and enthusiasm. The name was Wingify and the date it was registered on was 9th November, 2008. I was 21 years old then. Fresh out of [...]

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Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their CTAs at some point in their testing process. CTAs are not only easy to fondle with (many times) but are also the main element that you ultimately want your visitors to notice and click. Anyone who has tried A/B testing knows what a good [...]

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Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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