Comments on: 8 A/B split testing case studies you cannot afford to miss

By: Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest – June 25, 2010)

Fri, 25 Jun 2010 16:37:56 +0000

[...] I’ve talked about how to choose what to A/B test first before. But, I have to say, I love this look at 8 A/B testing case studies from Visual Website Optimizer’s blog. [...]

By: Richard

Richard — Mon, 05 Apr 2010 23:38:54 +0000

You can measure statistical significant using most common A/B testing calculators: http://mixpanel.com/labs/split-test-calculator

By: links for 2010-03-16 « Köszönjük, Emese!

links for 2010-03-16 « Köszönjük, Emese! — Tue, 16 Mar 2010 11:07:01 +0000

[...] 8 A/B split testing case studies you cannot afford to miss « I love split testing – Visual Websit… This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! (tags: a/b testing optimization casestudy) [...]

By: Ergebnisse aus A-B-Tests | caroco.de

Ergebnisse aus A-B-Tests | caroco.de — Sat, 13 Mar 2010 10:37:47 +0000

[...] gute Zusammenfassung samt Key Learnings aus diversen, im Netz veröffentlichten A-B-Tests von Webseiten ist auf I love Split Testing erschienen. In a way, this compilation proves that: a) [...]

By: EverydayUX morsels (March 10th – March 12th)

EverydayUX morsels (March 10th – March 12th) — Fri, 12 Mar 2010 16:01:30 +0000

[...] 8 A/B split testing case studies you cannot afford to miss « I love split testing – Visu…Some interesting examples here. [...]

By: Ryan

Ryan — Mon, 01 Mar 2010 06:35:52 +0000

Very helpful information. It helps take away the mystery of conversion and starts to move it closer to a science.

By: Robert Kingston

Robert Kingston — Mon, 08 Feb 2010 20:32:37 +0000

This is great. I always struggle finding top-notch case studies for conversion optimisation, so this will really make my job easier.

By: Ed Tankersley

Ed Tankersley — Mon, 08 Feb 2010 15:27:21 +0000

Thanks for the post. Great to see such a varied set of split testing case studies. For me, the overwhelming observation from these tests is “simpler is better”: eliminate distractions, reduce required input, decrease the number of steps. Where I see the greatest benefits of A/B testing is after the low-hanging fruit of simplification has been harvested, and you want to test the subtleties of marketing, such as word choice, color, page layout, and offers.