Posted in A/B Split Testing, Case Studies on March 7th, 2012
WhichTestWon.com is an excellent website that features a new A/B test case study every week. We love the concept, but what we love more is their annual testing awards. Every year, they judge A/B tests done in that year under several categories (like button tests, copywriting tests, checkout page tests, etc.) and award the best ones.
This year A/B tests conducted using Visual Website Optimizer won 9 awards. We won awards in multiple categories and won across all levels (gold and silver). In this post, you can read and explore those award winning A/B tests.
ThePartyWorks
Details: Ecommerce Shopping Cart Redesign Test – Which Version Raised Sales?
Category: Ecommerce Cart Tests
Who conducted the test: FutureNow
Palmers
Details: Did Single-Page or Multi-Page Product Lists Increase Ecommerce Sales 35%?
Category: Ecommerce Category Page Tests
Who conducted the test: E-Dialog
Hyundai
Details: Does Adding Social Proof – Such as Test Drives Requested This Month – Increase Leads?
Category: Automotive Tests
Who conducted the test: Traffic4U
ThunderShirt
Details: Ecommerce Store Page Template Radical Redesign Test
Category: Ecommerce Product Page Tests
Who conducted the test: Brooks Bell
Unive
Details: Does Adding a Form Field to Start the Buying Process Directly from a Homepage Raise Sales?
Category: Finance Tests
Who conducted the test: Online Dialogue
Smiley Cookies
Details: Selling cookies online? Next-day shipping offer may increase sales by 41%
Category: Header/Banner Icon Tests
Who conducted the test: Trinity Insights
Awayfind
Details: How four additional sentences increased signups by 91% for AwayFind
Category: Landing Page Tests
Who conducted the test: Marketing Genius
EZTexting
Details: Live Chat widget increases signups by 31%
Category: Lead Generation Tests
Who conducted the test: In-house
ThePartyWorks
Details: Do ‘Add to Cart’ Buttons Improve Sales From Ecommerce Search Results Pages?
Category: Search Results Tests
Who conducted the test: FutureNow
Hope you liked these award winning A/B tests. For more success stories where Visual Website Optimizer was used, please go to our case studies section.
Paras Chopra
CEO and Founder of Wingify by the day, startups, marketing and analytics enthusiast by the afternoon, and a nihilist philosopher/writer by the evening!
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2 Comments
March 7, 2012
Surprised with the first two test results – Party works and Palmers. I always thought more information is always less impact.
April 4, 2012
[...] is the case of the Visual Website Optimizer’s post on the 9 award winning tests that used their software. Or, even better, the series of articles on A/B testing from ion [...]
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