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	<title>Comments on: A/B test case study: how two magical words increased conversion rate by 28%</title>
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	<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/</link>
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		<title>By: Generate more income when you sell more Things: Probably the most Properly Curated Listing of Landing Page Resources</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-580</link>
		<dc:creator>Generate more income when you sell more Things: Probably the most Properly Curated Listing of Landing Page Resources</dc:creator>
		<pubDate>Sat, 14 Apr 2012 12:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-580</guid>
		<description>[...]  2 marvelous phrases  additional close to the particular &#8220; Sign Up Now&#8221; button upon Soocial&#8217; nasiums [...] </description>
		<content:encoded><![CDATA[<p>[...]  2 marvelous phrases  additional close to the particular &#8220; Sign Up Now&#8221; button upon Soocial&#8217; nasiums [...]</p>
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		<title>By: The Ultimate Landing Page Resource List</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-578</link>
		<dc:creator>The Ultimate Landing Page Resource List</dc:creator>
		<pubDate>Fri, 13 Apr 2012 08:02:01 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-578</guid>
		<description>[...] two magical words added next to the &#8220;Sign Up Now&#8221; button on Soocial&#8217;s website improved conversion [...] </description>
		<content:encoded><![CDATA[<p>[...] two magical words added next to the &#8220;Sign Up Now&#8221; button on Soocial&#8217;s website improved conversion [...]</p>
]]></content:encoded>
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	<item>
		<title>By: La guida per condurre un Test A/B pubblicata da Smashing Magazine.</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-574</link>
		<dc:creator>La guida per condurre un Test A/B pubblicata da Smashing Magazine.</dc:creator>
		<pubDate>Sat, 18 Feb 2012 15:28:21 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-574</guid>
		<description>[...] Due parole magiche che consentono di migliorare il tasso di conversione del 28% [...] </description>
		<content:encoded><![CDATA[<p>[...] Due parole magiche che consentono di migliorare il tasso di conversione del 28% [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Call To Action In Emails &#124; Scott Bratcher</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-572</link>
		<dc:creator>The Call To Action In Emails &#124; Scott Bratcher</dc:creator>
		<pubDate>Thu, 12 Jan 2012 21:01:47 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-572</guid>
		<description>[...] Soocial added the words “it’s free” next to the main CTA button and saw conversions rise 28%. (Source) [...] </description>
		<content:encoded><![CDATA[<p>[...] Soocial added the words “it’s free” next to the main CTA button and saw conversions rise 28%. (Source) [...]</p>
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	<item>
		<title>By: UX Designer</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-571</link>
		<dc:creator>UX Designer</dc:creator>
		<pubDate>Thu, 05 Jan 2012 12:01:40 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-571</guid>
		<description>[...] Two Magical Words Increased Conversion Rate by 28% The words “It’s free” increased the clicks on this sign-up button by 28%, illustrating the importance of testing call-to-action buttons and how minor changes can have surprisingly major results. [...] </description>
		<content:encoded><![CDATA[<p>[...] Two Magical Words Increased Conversion Rate by 28% The words “It’s free” increased the clicks on this sign-up button by 28%, illustrating the importance of testing call-to-action buttons and how minor changes can have surprisingly major results. [...]</p>
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	<item>
		<title>By: balaji</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-569</link>
		<dc:creator>balaji</dc:creator>
		<pubDate>Wed, 04 Jan 2012 05:30:53 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-569</guid>
		<description>Its works...we change our call to action button same as here...then the conversion increase 25%</description>
		<content:encoded><![CDATA[<p>Its works&#8230;we change our call to action button same as here&#8230;then the conversion increase 25%</p>
]]></content:encoded>
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	<item>
		<title>By: Selena Gomez</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-568</link>
		<dc:creator>Selena Gomez</dc:creator>
		<pubDate>Tue, 03 Jan 2012 02:53:37 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-568</guid>
		<description>It&#039;s fairly obvious why adding the phrase &quot;It&#039;s free&quot; helped improve conversion rates - the visitor is excited that the service/product/etc is free. However, they may become frustrated if they learn they have to pay somewhere along the line.</description>
		<content:encoded><![CDATA[<p>It&#8217;s fairly obvious why adding the phrase &#8220;It&#8217;s free&#8221; helped improve conversion rates &#8211; the visitor is excited that the service/product/etc is free. However, they may become frustrated if they learn they have to pay somewhere along the line.</p>
]]></content:encoded>
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		<title>By: 50 Practical Examples for Exploding Conversion Rates</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-567</link>
		<dc:creator>50 Practical Examples for Exploding Conversion Rates</dc:creator>
		<pubDate>Mon, 19 Dec 2011 22:38:48 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-567</guid>
		<description>[...] 20% ImprovementSimple Call to Action Increases Twitter Clickthroughs &#8211; 12.81% ImprovementChanging Two Words Increased Conversion Rates &#8211; 28% ImprovementDailyBurn Google Website Optimizer Case Study &#8211; 29.6% [...] </description>
		<content:encoded><![CDATA[<p>[...] 20% ImprovementSimple Call to Action Increases Twitter Clickthroughs &#8211; 12.81% ImprovementChanging Two Words Increased Conversion Rates &#8211; 28% ImprovementDailyBurn Google Website Optimizer Case Study &#8211; 29.6% [...]</p>
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		<title>By: A/B Testing Explained by Kalexiko Web Design</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-561</link>
		<dc:creator>A/B Testing Explained by Kalexiko Web Design</dc:creator>
		<pubDate>Sun, 23 Oct 2011 21:37:29 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-561</guid>
		<description>[...] Two Magical Words Increased Conversion Rate by 28% [...] </description>
		<content:encoded><![CDATA[<p>[...] Two Magical Words Increased Conversion Rate by 28% [...]</p>
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		<title>By: Designing Websites to Increase Traffic and Conversion&#160;&#124;&#160;Bitmag</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/#comment-557</link>
		<dc:creator>Designing Websites to Increase Traffic and Conversion&#160;&#124;&#160;Bitmag</dc:creator>
		<pubDate>Wed, 28 Sep 2011 12:01:08 +0000</pubDate>
		<guid isPermaLink="false">http://visualwebsiteoptimizer.com/split-testing-blog/?p=429#comment-557</guid>
		<description>[...] Even adding two simple words near your call to action could have dramatic impacts on your conversion rate, as was found out in this A/B test. Read the full case study here. [...] </description>
		<content:encoded><![CDATA[<p>[...] Even adding two simple words near your call to action could have dramatic impacts on your conversion rate, as was found out in this A/B test. Read the full case study here. [...]</p>
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