Comments on: A/B test case study: how two magical words increased conversion rate by 28%

By: The Call To Action In Emails | Scott Bratcher

The Call To Action In Emails | Scott Bratcher — Thu, 12 Jan 2012 21:01:47 +0000

[...] Soocial added the words “it’s free” next to the main CTA button and saw conversions rise 28%. (Source) [...]

By: UX Designer

UX Designer — Thu, 05 Jan 2012 12:01:40 +0000

[...] Two Magical Words Increased Conversion Rate by 28% The words “It’s free” increased the clicks on this sign-up button by 28%, illustrating the importance of testing call-to-action buttons and how minor changes can have surprisingly major results. [...]

By: balaji

balaji — Wed, 04 Jan 2012 05:30:53 +0000

Its works…we change our call to action button same as here…then the conversion increase 25%

By: Selena Gomez

Selena Gomez — Tue, 03 Jan 2012 02:53:37 +0000

It’s fairly obvious why adding the phrase “It’s free” helped improve conversion rates – the visitor is excited that the service/product/etc is free. However, they may become frustrated if they learn they have to pay somewhere along the line.

By: 50 Practical Examples for Exploding Conversion Rates

50 Practical Examples for Exploding Conversion Rates — Mon, 19 Dec 2011 22:38:48 +0000

[...] 20% ImprovementSimple Call to Action Increases Twitter Clickthroughs – 12.81% ImprovementChanging Two Words Increased Conversion Rates – 28% ImprovementDailyBurn Google Website Optimizer Case Study – 29.6% [...]

By: A/B Testing Explained by Kalexiko Web Design

A/B Testing Explained by Kalexiko Web Design — Sun, 23 Oct 2011 21:37:29 +0000

[...] Two Magical Words Increased Conversion Rate by 28% [...]

By: Designing Websites to Increase Traffic and Conversion | Bitmag

Designing Websites to Increase Traffic and Conversion | Bitmag — Wed, 28 Sep 2011 12:01:08 +0000

[...] Even adding two simple words near your call to action could have dramatic impacts on your conversion rate, as was found out in this A/B test. Read the full case study here. [...]

By: 8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate | Unbounce

Thu, 04 Aug 2011 05:52:30 +0000

[...] what if you want to test adding just a couple of words to your call to action as Soocial did in this example. Adding two words beside the CTA button increased conversions on this page by 28%. Luckily the [...]

By: The Anatomy Of A Compelling Call To Action Button

The Anatomy Of A Compelling Call To Action Button — Wed, 22 Jun 2011 12:40:48 +0000

[...] charge it is often beneficial to remind them that they’re getting something for free. A Visual Website Optimizer case study saw a 28% conversion rate lift for online address book Soocial simply by adding the words “It’s [...]

By: 3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate

3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate — Fri, 17 Jun 2011 20:13:41 +0000

[...] Two magical words improve conversion rate by 28% [...]