Comments on: A/B Testing + Clickmaps = Awesomeness

By: 50 Practical Examples for Exploding Conversion Rates

50 Practical Examples for Exploding Conversion Rates — Mon, 19 Dec 2011 22:39:36 +0000

[...] 48.41% ImprovementSims 3 – 128% ImprovementPageperfect Case StudiesOther Useful ExamplesAB Testing + Heatmaps CombinedTwitter Tests Text within Signup ButtonHuman Photos can Increase ConversionsZappos Sells 6-30% More [...]

By: A/B testing eCommerce shopping store – integrating Visual Website Optimizer with BigCommerce

Fri, 13 May 2011 14:38:34 +0000

[...] You get integrated heatmaps and clickmaps. [...]

By: Usability is not dead: how left navigation menu increased conversions by 34% for an eCommerce website

Fri, 13 May 2011 14:37:29 +0000

[...] visitors, and saw that they weren’t as committed to staying within a category or subcategory, and heatmap and clickflow analysis of multiple key pages indicated that visitors did not sufficiently engage [...]

By: New feature: select date range for Visual Website Optimizer reports

New feature: select date range for Visual Website Optimizer reports — Fri, 13 May 2011 14:35:35 +0000

[...] the date range doesn’t apply to clickmap and heatmap data. They are always shown in [...]

By: Mihir

Mihir — Fri, 04 Mar 2011 06:45:11 +0000

That was a great insight Paras! I am too amazed by the less percentage of people clicking on the big fat button and more of them going for the link in the navigation.
I think it must be that the features and benefits on the first fold created interest in them and persuaded to look for the pricing.

By: Web Self Service

Web Self Service — Wed, 21 Jul 2010 07:23:03 +0000

We may do the same with the Heatmaps but we would have to update our site first. Thanks for sharing!

By: Paras Chopra

Paras Chopra — Wed, 02 Jun 2010 16:41:37 +0000

Yep, we will be setting up that test soon. Google Analytics doesn’t do a great job at tracking all clicks on the page. Its overlay feature isn’t very useful either.

By: Brad Dickason

Brad Dickason — Wed, 02 Jun 2010 15:03:58 +0000

I really enjoy your posts and have posted a few comments on Hackernews about your stuff in the past. Thought it would be best to leave it here.

The reason people (myself included) click Pricing is because they want to know what they’re getting themselves into before starting a free trial. I suspect that if you added the pricing clearly on the homepage, the # of clicks on your ‘free trial’ button would increase and pricing would decrease dramatically.

This is covered in the book ‘Influence: The Psychology of Persuasion’ where the author describes a man refusing a flower from a little girl because he’s “on to her game.” The idea being that people have become conditioned NOT to accept free things without understanding the ramifications of signing up – “What if I like it? What happens then? Do I have to pay $600?”

I have noticed this affecting my signups for web apps lately. For example, ZenDesk looks great but the 30 day trial won’t help my company in its infancy. I would love to use a ‘free single user’ version and would gladly pay eventually, but I click pricing and see that after my 30 day trial expires, I’m stuck paying much more than I’m comfortable with. So I haven’t signed up yet. Again, GetSatisfaction is similar. I would like to use their service but before clicking ‘Signup’ I click Pricing to see what I’m getting myself into. What happens if I get hooked? Am I going to be out $200/month?

This is the question I asked myself with your software and your pricing is reasonable. I will definitely sign up when my company launches our product.

By: Dan McGrady

Dan McGrady — Wed, 02 Jun 2010 14:18:16 +0000

Nice post. We’re setting up heatmaps on our site as well. We’re currently using Google Analytics events to track clicks (not very useful).

I’m interested in seeing the results of “Sign up for Free Trial” vs “Plans & Pricing”