Visual Website Optimizer

Oh well, how the time passes. I distinctly remember the first day I decided to do “something” in the online marketing space and hence begun hunting for the perfect name. After numerous variations and tweaks, I finally settled down on a domain that sounded just fine and inspired joy and enthusiasm. The name was Wingify and the date it was registered on was 9th November, 2008. I was 21 years old then. Fresh out of [...]

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Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]

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Recently, there has been a lot of interest in a new, alternative approach to A/B testing. Thanks to a popular blog post with a catchy title: 20 lines of code that will beat A/B testing every time, this new, new thing was all over the Internet (Actually, it is not new. But public interest in it is new). This new approach is called multi-armed bandit algorithm, and since Visual Website Optimizer is an A/B testing [...]

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We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing module; our vision is to offer all tools and techniques a marketer would need for conversion rate optimization). People use A/B testing, multivariate testing, analytics and usability studies for improving sales and conversions. However, I feel behavioral targeting is massively underused. Part of the reason could be due to difficulty of implementation, but with tools like ours (and others in [...]

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This is a guest post by Jeremy Reeves, who is a direct response freelance copywriter and conversion rate optimization specialist who helps businesses uncover hidden assets, boost conversions and maximize profits. See how he can help grow your business at www.JeremyReeves.com Depending on how long you’ve been a subscriber to Visual Website Optimizer blog, you may or may not have seen the article I wrote last year about why long-form salesletters STILL work in most [...]

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Video always has interesting effects on conversion rate or sales on a website. In a lot of cases, video helps in explaining the service or the product, and hence increases sales. In other cases, it may actually reduce conversions (probably because it is not a good fit for that website, or that video is poorly made or presented). Previously, we had featured several interesting case studies about videos. One of them was about A/B testing [...]

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Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers (CopyHackers.com). Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value propositions, and prominent reasons to believe – won’t squeeze out every possible conversion on your site. And, of course, conversion [...]

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We have been working silently and regularly releasing lots of new features. Some Visual Website Optimizer users and customers may have noticed these features already. This post is an official announcement of all the new features which have been released in past few months. What made us wait so long to announce? Brand new website design! Yes, we were waiting for an overhaul of our website before announcing the new features. Working with the most [...]

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This is a guest post from Jeremy Reeves, who is a freelance copywriter obsessed with split testing everything from emails, to landing pages, salesletters and upsell processes. You can find more information about Jeremy’s split-testing services. Conversion rates are great. They’re easy to track and can give you a lot of data. If your conversion rates are going up, that’s a good thing. If they’re doing down, that’s a bad thing. But here’s a conversion secret you’ve probably [...]

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Visual Website Optimizer is used by all sorts of organizations, from one person team to multiple product departments in a large organization. When multiple people are working on multiple different A/B (or multivariate) tests, managing them properly becomes a requirement. Without proper management of your A/B testing efforts, you may run into following issues: Duplication of effort: different members of your team may run similar tests on same page Mistakes and errors: a team member [...]

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