Posted in A/B Split Testing, Case Studies on November 8th, 2012
Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal Their goal was to prove that a small change in a web form would lead to an increase in the form registration [...]
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