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Price Comparison Information on Ecommerce Store Increased Conversions by 10%

Posted in Case Studies on February 17th, 2014

Paperstone's second variation

This case study is written by George Harris, Director of eCommerce at Paperstone.co.uk. Paperstone uses Visual Website Optimizer to optimize their website and this post explains how they increased sales by showing visitors that products on Paperstone were cheaper than their competitors. Office Supplies Ecommerce overview (UK) The UK online office supplies market is dominated by two or three established brands but there are many smaller dealers all selling the same or similar products. Office [...]

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2013 Round Up – The Best Conversion Rate Optimization Posts From Our Blog

Posted in Best of on December 21st, 2013

hippo

2013 saw us increase the frequency of our blog publishing and modify the kind of posts we were putting up. The focus was on extremely useful articles that were full of actionable and tactical advice. Here are our top posts from the year gone by. 1) Seven A/B testing mistakes you need to stop making in 2013 We collected the A/B testing mistakes we most often came across and put them in one post as [...]

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Remove Distractions to Reduce eCommerce Cart Abandonments (CRO case study)

Posted in Case Studies on November 8th, 2013

nameOn-control

Founded in 1992, nameOn is Scandinavia’s leading supplier in personalized gifts with embroidery. In June 2013, they launched an A/B test using Visual Website Optimizer on their “Cart” page. Test was performed on their Swedish website www.nameon.se. Foundation nameOn signed up to Visual Website Optimizer to conduct a series of A/B tests. Using data in Google Analytics to identify which pages should be tested, we analyzed the performance of high traffic/ high value pages for [...]

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Facebook Login Reduces Ecommerce Sales (Case Study)

Posted in Case Studies on August 22nd, 2013

blivakker_fb_connect

It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook and it takes just two clicks to authorize a website to collect your name and email. That’s bound to increase [...]

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Visual Website Optimizer gets IdeaFactory, Clone Element and many other improvements!

Posted in News on May 27th, 2013

A/B testing idea repository

The engines at Wingify are always running at full steam ahead. Visual Website Optimizer is getting better all the time (even though sometimes the changes are not immediately visible). Here is what’s new! The A/B Testing IdeaFactory We regularly get email from users who’ve hit a testing roadblock. Generally, most people quickly go through the usual Headlines, Call To Action and Copy tests after which they’re stumped for new optimization ideas. To solve that problem, [...]

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Convince management to adopt A/B testing through easy wins

Posted in Case Studies on April 16th, 2013

Vineyard-Variation

Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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3 Ways to Increase Conversions Using Heatmaps

Posted in How To on February 28th, 2013

Pair app's original landing page

Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show how heatmaps are very useful to understand your visitors, I’ll discuss two case studies where they were the basis of [...]

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Second year in a row: 9 award winning A/B and Multivariate tests

Posted in News on February 21st, 2013

Rasmussen College

WhichTestWon is a website that features results of A/B tests and visitors can vote which version of a page won. This gamification of A/B tests has resulted in a huge community built around the website and the active discussions after each test are a testament to that. At the end of the year, they conduct the Online Testing Awards, where they select A/B test entries deemed most useful for marketers and optimization specialists. Last year [...]

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Ecommerce A/B testing: Larger product images increase sales by 9%

Posted in A/B Split Testing, Case Studies on February 14th, 2013

Product-Image-Variation1

Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]

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A/B testing discount leads to 121% increase in revenue

Posted in A/B Split Testing, Case Studies on February 7th, 2013

Meebox pricing page variation with discounts

Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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