Visual Website Optimizer

Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show how heatmaps are very useful to understand your visitors, I’ll discuss two case studies where they were the basis of [...]

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WhichTestWon is a website that features results of A/B tests and visitors can vote which version of a page won. This gamification of A/B tests has resulted in a huge community built around the website and the active discussions after each test are a testament to that. At the end of the year, they conduct the Online Testing Awards, where they select A/B test entries deemed most useful for marketers and optimization specialists. Last year [...]

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Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]

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Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile and Responsive websites) we understand that our users’ success is enabled by a combination of first class tools. Therefore, we’re [...]

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There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e. you can preview how your variations will appear on different browsers before starting your test. This feature is available to all users (including free trials) irrespective of what plan you’re subscribed to. Within the app, you’ll notice that instead of your usual previews, there [...]

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I recently came across an article at Askmen.com titled “Habits Bosses Hate“. The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So how can asking questions be a bad thing? While I’m sure said gurus and people who give famous quotes have [...]

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We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here’s a quick recap of the sub-optimal practices you need to let go of, to truly achieve the gains promised by A/B testing. 1) [...]

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Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like [...]

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