Visual Website Optimizer

I love tests like this. So simple, yet so effective. Changing the call to action on the “Submit” button too should gain another bump.

…Something along the lines of “Get your consultation”.

This is awesome, thanks Anik! :)

@Wesley In fact we did do a few iterations and multi variate testing on the submit button as well since we felt the same way. However, the best combination proved to be the change in the CTA and having the submit button as is.

Thats the beauty of testing though, you don’t need to guess anymore, just test and validate! :)

Glad you liked it, Chris!

This is a great example of a practical benefit easily achieved by testing – thanks for sharing it. I agree about the “submit” button too, it would be better still if it said “Book now” or something similar.

I hate to call BS, but I’m just having a hard time accepting that little change makes that big of a difference. How many impressions of these were served? Do you have any additional numbers that can make me a believer? Std dev? Statistical confidence level?

@Shane – I wouldn’t be so quick to brush this off. I’ve found that the biggest improvements often come from clarifying the message/ CTA.

@Shane,

Thanks for asking. Such questions always keep us on our toes :)

Test 1 (Control vs Variation 1) saw approximately 1100 visitors and confidence level as reported by VWO was 98%
Test 2 (V1 vs V2) saw 2900 visitors with confidence again 98%

In all the testing that Ultraviolet did on this page (there were other tests too), approximately 6000 impressions were served.

However, as @Pavlicko pointed out, clarifying the message almost always increases the conversion rate, assuming of course, that you’ve got your target audience (usually through PPC) correct.

Thanks @Siddharth for clarifying the numbers. To shed some more light on this. This page is the primary landing page for an adwords campaign.

The revised page today receives over 100,000 clicks a month and has consistently out performed all the earlier variations in terms of the click-to-lead conversion.

Additionally, we applied the improved CTA messaging and the social integration to other landing pages and each of them too saw an average increase of 20-25% in lead conversions.

Wow, great test, loved it.

We have 40,000 Facebook likes and I’m also about to feature it with more focus on our site.

Thanks,

Etienne

Thanks for the additional figures. I ran them through a confidence calculator and all checks out, although I usually base my decisions on the confidence in addition to a minimum number of conversions, just to be safe.

Fantastic test results! I like how they used social media without detracting from the call to action. They leveraged their number of facebook fans while not including the “like” button which would introduce a secondary CTA and could have hurt conversions. Great stuff!

@Etienne Glad to hear that you are encouraged to try this out. Let me know how it goes (btw, we used the fb facepile plugin and just tweaked the pixels and rows to make it fit nicely)

@Casey Thanks for the positive feedback. :)

Wow, what a brilliant idea. Was this done with AB testing during the same time period, or was the test done on the same page at two different time periods? Thanks.