Visual Website Optimizer

Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]

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Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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When it comes to getting your message heard, optimizing your email marketing efforts to improve conversions is of paramount importance. Below, I’m going to discuss a simple tactic that I’ve recently used across 3 separate industries to improve click-through rates by as much as 17%. (Yes, you read that correctly) It’s founded on a simple psychological principle put forward by a professor at Columbia Business School, and it deals with the human mind’s inability to [...]

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I recently came across an article at Askmen.com titled “Habits Bosses Hate“. The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So how can asking questions be a bad thing? While I’m sure said gurus and people who give famous quotes have [...]

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We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here’s a quick recap of the sub-optimal practices you need to let go of, to truly achieve the gains promised by A/B testing. 1) [...]

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Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like [...]

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For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it’s also the one that causes a lot of heart burn because marketing and branding executives are uncomfortable positioning their offerings in the completely new ways suggested by the [...]

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Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]

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Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]

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Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed  an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal Their goal was to prove that a small change in a web form would lead to an increase in the form registration [...]

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