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A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results

Posted in A/B Split Testing on March 12th, 2014

qualaroo_1

Knowing how to make an A/B test is not enough. As Peep Laja of ConversionXL rightly points out: Using an a/b testing tool does not make you an optimizer. Using a scalpel does not make you a surgeon. — Peep Laja (@peeplaja) March 10, 2014 Success of your tests depend on how viable your hypotheses are. A strong A/B testing hypothesis is the only way you can maximize your odds of hitting a glorious win. [...]

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How To Do A/B Split Testing on Low Traffic Sites

Posted in A/B Split Testing on February 12th, 2014

analysisparalysis

What does ‘low traffic’ really mean? How much traffic does it refer to? On a rough basis — if your website gets less than 5-10 conversions per week, you have a low traffic website, says famous conversion expert Bryan Eisenberg in this video. He also adds that you should run a test for a maximum of six weeks and if that doesn’t show you much difference in results, you’re probably not testing something that’s influencing visitors’ [...]

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12 Game-Changing A/B Testing Tips for 2014

Posted in A/B Split Testing on January 7th, 2014

Rule20-80

A new year demands fresh ideas, resolutions and plans. It’s that time of the year when you pull up your socks and take your conversion optimization strategy a notch higher. Here are 12 A/B testing tips that can prove to be a game-changer in 2014: 1) Follow the Scientific Method A/B testing is nothing short of a laboratory experiment. In fact, the oldest champion of the concept has been the medical fraternity. To get significant [...]

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A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Posted in A/B Split Testing on September 3rd, 2013

hellobar

Button color tests. Font size tests. Headline tests. Run them all you want. But remember that your website’s conversion rate is only as limited as the risks you take. Small tweaks = small wins. If you’re craving for big wins, you’ll have to make big changes. I understand that you want to “play it safe” and be cautious. But sometimes it is best that you test a radical redesign against your original one, instead of [...]

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4 Indications You Are Not Making the Most of Your AB Testing Tool

Posted in A/B Split Testing on August 21st, 2013

moz

It all seems so easy. You have two versions of your website. Version A is your original page. And in version B, you’ve probably tweaked button color or something like that. All you need to do now is wait…and see which version wins. Simple! At Visual Website Optimizer, this is exactly what we set out to do – make A/B tests very easy to setup and run. No need to mess with the code, no [...]

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Top 3 eCommerce Conversion Trends of 2013 You Must Adopt Right Now

Posted in A/B Split Testing on June 4th, 2013

ThreadLess

There’s so much that you can improve on an eCommerce website. You have product pages, images, videos, checkout process, copy, pricing strategies, and so much more. Chances are, you are probably all pumped up about improving the conversion rate of your website if you’re about to set up your first A/B test. But with so much information on the Internet, it’s easy to feel overwhelmed about where to get started, or even zero-in on the [...]

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Ecommerce A/B testing: Larger product images increase sales by 9%

Posted in A/B Split Testing, Case Studies on February 14th, 2013

Product-Image-Variation1

Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]

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A/B testing discount leads to 121% increase in revenue

Posted in A/B Split Testing, Case Studies on February 7th, 2013

Meebox pricing page variation with discounts

Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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Lean Newsletters: How HelpScout increased clickthrough rate by 17%

Posted in A/B Split Testing on January 30th, 2013

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When it comes to getting your message heard, optimizing your email marketing efforts to improve conversions is of paramount importance. Below, I’m going to discuss a simple tactic that I’ve recently used across 3 separate industries to improve click-through rates by as much as 17%. (Yes, you read that correctly) It’s founded on a simple psychological principle put forward by a professor at Columbia Business School, and it deals with the human mind’s inability to [...]

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Unexpected career advice from A/B testing: “don’t ask too many questions”

Posted in A/B Split Testing, Case Studies on January 16th, 2013

Flying Scot Form Variation

I recently came across an article at Askmen.com titled “Habits Bosses Hate“. The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So how can asking questions be a bad thing? While I’m sure said gurus and people who give famous quotes have [...]

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