Visual Website Optimizer

Take a look at the picture below: What do you understand by the layout of the two pages above? Sure, the one on the right seems easy to scan. You can most certainly make out that the title, picture and call-to-action button in the end are the most important elements on the page. And of course, this is followed by the subheadings and other supporting elements on the page. In an ideal world, the page [...]

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Scanitto Pro is an easy-to-use, one-click scanning software that makes it hassle-free for professionals to convert hard and soft copies into PDFs. And for this, the company offers a free trial download and a paid version of the software. The Business Need Quite simple actually – the business need is to increase paid subscriptions and downloads of Scanitto Pro. Test Hypothesis This was an exploratory test. The Scanitto team wanted to track the change in [...]

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Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international scale. The Business Need With a new product launch due in the near future, the company wanted to expand its [...]

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Express Watches, a client of one of our Certified Partners, High Position, is an authorized Seiko watch dealer that ships to over 23 countries and has been in the watch retail industry for more than 21 years. A venture of the Ashleigh Jewellers of Woodbridge, Suffolk, Express Watches believes in getting the basics right to satisfy their customers. And this is evident in their neatly-designed website as they exhibit trust badges for credibility and also [...]

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Trying to make the most of our tool, at Visual Website Optimizer, we are always looking for ways to improve the conversion rate of our website. Regular interaction with customers, blog readers and conversion optimization experts gives us additional insights on A/B testing and better understanding of what may or may not work. From some of the most interesting tests like the fixed chicklet that increased CTR to our careers page by 149% to this [...]

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Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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Launched with the intention to revolutionise handbag shopping online, Bag Servant caters to the needs, interests, and affordability of all kinds of bag lovers. Working with both established brands as well as offering a platform for exposure to new and upcoming designers, this online retailer provides all that a bag lover could ever ask for, including features like interactive bag customization. The Business Need As the bottom line of the Bag Servant is directly related [...]

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Compare Courses provides an exhaustive database of courses to make it easy for prospective students to achieve their professional goals by choosing the most appropriate course for their growth. On their site, you can find, select and get started with education courses that are studied in Australia from all over the world. This includes both government and private institutes of the country, and expert advice is also available for students from all disciplines and varied [...]

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Open Mile, the truckload freight broker bridges the gap between people with shipping and carrier needs and the companies who are looking to offer suitable quotes to these customers. Exploiting the best that technology has to offer, Open Mile aims to achieve this by combining their efforts with their web platform, OpenMile.com and the mobile technology. By automating their traditional process through their online platform, Open Mile accomplishes a two-way win. They make it easy [...]

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“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals. But first, I’d like to talk a little bit about the real value in higher conversion rates: The fact is that it’s not the increased conversion rates that’s the biggest value here – far from it, actually. You see, your profit [...]

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