Posted in A/B Split Testing, Case Studies on February 14th, 2013
Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]
Posted in A/B Split Testing, Case Studies on February 7th, 2013
Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]
Posted in A/B Split Testing, Case Studies on January 16th, 2013
I recently came across an article at Askmen.com titled “Habits Bosses Hate“. The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So how can asking questions be a bad thing? While I’m sure said gurus and people who give famous quotes have [...]
Posted in A/B Split Testing, Case Studies on November 21st, 2012
Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]
Posted in A/B Split Testing, Case Studies on November 16th, 2012
Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]
Posted in A/B Split Testing, Case Studies on November 8th, 2012
Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal Their goal was to prove that a small change in a web form would lead to an increase in the form registration [...]
Posted in Case Studies on October 24th, 2012
Kaya Skin Clinic is a beauty clinic that focuses on improving the looks of a person by delivering services that enhance beauty and make for radiant skin. The services Kaya offers are quite complex since each skin is unique. Therefore, the dermatologist has to ascertain the best possible treatment and enhancement plan for his/her patient. Kaya wanted to drive booked appointments and consequently, walk-ins & sales via the web more effectively. Their agency, Ultraviolet Digital, [...]
Posted in Case Studies on October 4th, 2012
Veeam Software, an Elite VMware Technology Alliance partner and a Microsoft managed partner, develops products for virtual infrastructure management and data protection. Veeam is a multinational company with global headquarters in Baar, Switzerland that has more than 800 employees and 39,000 customers worldwide. They use Visual Website Optimizer to run optimization tests on their website http://veeam.com. This case study is about one of their A/B testing wins. Background In December 2011, they used KissInsights (now [...]
Posted in Case Studies on September 26th, 2012
Server Density is a hosted server and website monitoring service. They monitor websites from locations around the world combined with internal server metrics so you know when your site is down and have the server metrics to figure out why. After reading this account of how increasing prices increased overall revenues, David from Server Density wanted to try something similar. He used Visual Website Optimizer, the world’s easiest A/B testing software to setup and run this test. Hypotheses [...]
Posted in A/B Split Testing, Case Studies on August 16th, 2012
The Visual Website Optimizer Case Studies page is filled with proof of how A/B and Multivariate testing increased sign-ups, downloads, sales or revenue for a number of our customers. But very rarely do we come across a customer who shows us how conversion rate optimization has ramifications for the business at large. That’s what makes today’s case study super special; a simple change leading to higher sales and revenues which enabled the business to eliminate [...]
I ♥ Split Testing Blog
Stay up to date
Latest Posts
Latest Tweets
- Don’t Design Another Landing Page Until You Read This [Plus 36 Examples] by @Unbounce http://t.co/0Klf9p8RIS #
- RT @goodwebdesign: Extend Your Conversion Funnel Beyond the "Thank-You" Page http://t.co/Yd4gTg6lwA #
- This is awesome - "The Anatomy of a Perfect Web Page" http://t.co/it5k62xX3W #
- New features in VisualWebsiteOptimizer - Deleting a test doesn't really delete it. It's stopped and shifted to the "Deleted" label [4] #
- New features in VisualWebsiteOptimizer - Engagement goal now also triggers when a visitor clicks a button or submits a form on page [3] #
Write for this blog!
We accept high quality articles related to A/B testing and online marketing. Send your proposals to contribute@wingify.com
