Visual Website Optimizer

Increasing conversion rate of a “thank you page.” That means, increasing conversion rate of a page that isn’t even a part of the conversion funnel. Sounds ironical. Doesn’t it? So till the time you grin about the whole thing – let me quickly present some counter arguments to support the whole idea of why “thank you pages” should do more than just give a confirmation message of a completed task on a website. 1) This [...]

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Lost for ideas to test? Really? Think again! Chances are it’s just your imagination that’s confining the lucrative opportunities for you. Take a good look at your website again. Does it have a signup form? A checkout page? A call-to-action button? A features/product page? Some content? And still you say there’s nothing left for you to improve conversion rates? I highly doubt that. Okay, instead of pestering you about how “it’s all in your mind” [...]

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My dear not-so-caring eCommerce website owners, You know what shopping is to me? It’s the very essence of my being. Ah! How I love shopping. The excitement of browsing through the new collection or gadgets as soon as they’re out and that anxiousness mixed with exhilaration that you feel when you click the “buy” button and it’s all yours. And trust me, I speak here for majority of women, and some great shopaholic men as [...]

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Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their CTAs at some point in their testing process. CTAs are not only easy to fondle with (many times) but are also the main element that you ultimately want your visitors to notice and click. Anyone who has tried A/B testing knows what a good [...]

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You have a different audience than Copyblogger, Mashable and the New York Times. Their websites are designed specifically for their visitors. They are constantly testing them to see what works and what doesn’t. They know that if they change the color of their “buy now” buttons their conversion rate will go up or down. It’s all about mental triggers. What most businesses don’t appreciate is, their whole website is one big sales page. If you [...]

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To be the most successful with your website testing efforts and results, you need more than just a testing tool like Visual Website Optimizer! You need a team of experts to run your testing program – both the strategy behind it and actually setting up and running tests. But is it easier to build this team in-house or outsource to a website testing agency? What is the best option? This is a very common question [...]

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Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show how heatmaps are very useful to understand your visitors, I’ll discuss two case studies where they were the basis of [...]

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Everyone knows that good SEO can bring in new leads and customers to your business. That’s a theory many marketers and search scientists continue to believe and act upon, which is great. Amongst all the hustle bustle of SEO, traffic, analytics, sales, conversions, we tend to forget a simple, yet very important concept – is that traffic all we want? What is our end goal? To get found by a thousand people – they come, [...]

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Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees & newbies… and optimizations masters as well. In that time I’ve discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters. It’s controlling what happens BEFORE people hit your website. This is known as preselling. Preselling is something very few people know about or do. It’s something that the majority of people never give a [...]

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As co-founder of an email marketing company I’m lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren’t using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you’ll not only dramatically lift your conversions but you’ll be a long way ahead of your competitors. Take Flightfox.com: they have been using email remarketing for [...]

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