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21 Tips to Make Your eCommerce Homepage a Conversion Magnet

Posted in How To on October 30th, 2013


The homepage of an eCommerce website is a lot like prime-time television slot. Every sitcom is vying to be there, but only the very best gets the slot. The homepage is the store front, the entry-point of your site. This is where you allure, mesmerize, convince, coax or seduce the visitor down the funnel. How you welcome your visitors here will decide whether they bounce off or make it to the checkout stage. Here are [...]


14 Best Practices For Your eCommerce Product Pages

Posted in How To on October 9th, 2013


So folks, the customer has landed on your website, wandered around a little on the various category pages and finally clicked on a product among the sea of choices. It’s the moment of truth and you ought to be having an awesome product page for the customer to make you any richer. You want to make sure the page is neither too simple nor stuffed with information. So here is our list of 14 best [...]


How to Conduct Usability Testing to Get More Accurate and Actionable Insights

Posted in How To on July 30th, 2013


“No matter how much you try, you’re not your user. Every test or interview, I’m amazed at the way they use it, hack it, or create their own workaround. You can’t imagine these interactions with your product until you’re actually sitting there watching them” ~ Jenn Downs, Design Researcher, MailChimp. Above is the statement from a recent interview where Jenn talks about her experience with user testing and how it plays a pivotal role in [...]

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How to Write Compelling Landing Page Copy that Converts

Posted in How To on June 25th, 2013

Kissmetrics Headline

What is it that makes the visitors brain tick? That makes them overcome that “browsing” phase and become a lead or a sale? While I wouldn’t say that all the credit for conversion goes to the copy, but it certainly influences visitors’ decisions to a great extent. After all, words make people relate and understand things better. Consumers are getting smarter by the day. The moment it seems like you’re trying to sell them something, [...]


How to Use Visitor Segmentation to Increase Online Conversions

Posted in How To on June 11th, 2013

Cross Browser Testing Landing Page

Be it SEO or CRO, we all know how relevance works like a charm. The closer you can get to visitors’ expectations, the better. And this is exactly what segmentation allows you to do. When you aggregate your site visitors, your optimization is still too general because you are optimizing for the lowest common denominator in a large cluster of people. Although many ignore the power of segmentation testing, experts swear by it as the [...]


How to Use Videos to Improve Conversion Rate of Your Website

Posted in How To on May 21st, 2013

Crazy Egg Video

If you consider it, there’s not much of a difference between online dating and browsing through a website. Yeah, the comparison is funny and even I chuckled at my weirdly-wired brain when I thought it. But think about the similarities! Online dating is all about messages and profile pictures until you’re intrigued enough to talk to the person over the phone. Similarly, on a website, appearances matter a lot – you get a sense of [...]


Extend Your Conversion Funnel Beyond the “Thank-You” Page

Posted in How To on May 16th, 2013

Tourism British Coumbia Thank You Page Variation

Increasing conversion rate of a “thank you page.” That means, increasing the conversion rate of a page that appears after the conversion has just been completed. Sounds ironical. Doesn’t it? So till the time you grin about the whole thing – let me quickly present some counter arguments to support the whole idea of why “thank you pages” should do more than just give a confirmation message of a completed task on a website. 1) [...]


6 Lesser-Known Ideas to Improve Conversion Rates of Your Website

Posted in How To on May 8th, 2013


Lost for ideas to test? Really? Think again! Chances are it’s just your imagination that’s confining the lucrative opportunities for you. Take a good look at your website again. Does it have a signup form? A checkout page? A call-to-action button? A features/product page? Some content? And still you say there’s nothing left for you to improve conversion rates? I highly doubt that. Okay, instead of pestering you about how “it’s all in your mind” [...]


An Open Letter From a Cart Abandonment Queen to eCommerce Websites

Posted in How To on April 30th, 2013

Queen Elizabeth

My dear not-so-caring eCommerce website owners, You know what shopping is to me? It’s the very essence of my being. Ah! How I love shopping. The excitement of browsing through the new collection or gadgets as soon as they’re out and that anxiousness mixed with exhilaration that you feel when you click the “buy” button and it’s all yours. And trust me, I speak here for majority of women, and some great shopaholic men as [...]


Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why

Posted in How To on April 18th, 2013


Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their call-to-actions (CTAs) at some point in their testing process. CTA Buttons are not only easy to play with but are also the main element that you ultimately want your visitors to notice and click. Anyone who has tried A/B testing knows what a good [...]


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