Visual Website Optimizer

As co-founder of an email marketing company I’m lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren’t using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you’ll not only dramatically lift your conversions but you’ll be a long way ahead of your competitors. Take Flightfox.com: they have been using email remarketing for [...]

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For many websites, getting visitors isn’t the hardest part; it’s turning those visitors into buyers that’s really challenging. And, while compelling copy, targeted marketing efforts, and product details all play a role in conversion, there are at least two other areas that greatly impact a website’s ability to sell: security and design. Both of these areas play a significant role in whether your visitors turn into buyers. Let’s take a look at some key elements [...]

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“How large does the sample size need to be?” In the online world the possibilities for testing just about anything are immense. And many experiments are done indeed, the result of which are interpreted following the rules of null-hypothesis testing, “are the results statistically significant?”. An important aspect in the work of the database analyst then is to determine appropriate sample sizes for these tests. On the basis of a daily case a number of [...]

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We have been on the lookout for engineers/designers to join our team at our Delhi office (by the way, we’re still looking, if you are in India and interested then please see our Careers page). To this end, we’ve put out feelers in multiple places and engaged the services of an army of recruitment consultants. Unfortunately, the demand-supply equation of quality engineers and UI/UX rockstars just isn’t in our favor. So now we hear you ask [...]

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Jeremy Reeves is a direct response freelance copywriter and marketing strategist who helps businesses uncover hidden assets, boost conversions and maximize profits. See how he can help grow your business at www.JeremyReeves.com I’ve written several guest blog posts here on Visual Website Optimizer. So far, they’ve all dealt with unconventional tactics I’m using with my online clients to get massive results. I’ve included links to them below, just in case you want to read the [...]

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A large number of Visual Website Optimizer’s customers are based out of Europe and given the EU Cookie law (EU Directive 2009/136/EC, PDF opens in new window) we’ve decided to write a clear guide to how Visual Website Optimizer uses cookies and how should you interpret / understand this direction (note: we recommend you to consult your lawyers, this post is merely our understanding of the situation). In this post, we will elaborate on: What [...]

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We’re starting a new section on our blog from this month. Given the large amount of excellent posts about Conversion Rate Optimization being generated these days, we’ve decided to feature our favorites at the end of every month, starting June 2012. So here’s our pick of some of the best CRO posts that the web had to offer (in no particular order). How to Optimize Your Landing Pages [Infographic] This awesome infographic by the fine folks [...]

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This guest post is written by Lior Levin, a marketing consultant for Producteev, a company that offers a to do list app for businesses and individuals. Lior also consults for a neon sign store that provides a variety of custom neon signs. Be it content marketing, offer promotion, getting the word out, selling products or getting customers to buy your services – you just can’t live without “landing pages”. Anyone keen on “selling online” knows that you need a special page [...]

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We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing module; our vision is to offer all tools and techniques a marketer would need for conversion rate optimization). People use A/B testing, multivariate testing, analytics and usability studies for improving sales and conversions. However, I feel behavioral targeting is massively underused. Part of the reason could be due to difficulty of implementation, but with tools like ours (and others in [...]

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Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers (CopyHackers.com). Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value propositions, and prominent reasons to believe – won’t squeeze out every possible conversion on your site. And, of course, conversion [...]

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