The Next Generation of Visual Website Optimizer is launching in April 2014 See What's Coming

Yummier than freshly baked cookies: multiple conversion goals for an A/B or multivariate test

Posted in Multivariate Testing, News on March 18th, 2010

Yay! The most requested Visual Website Optimizer feature is finally here. Now you can set multiple goals for your A/B or multivariate test. Earlier you could only define one goal per test, which was limiting for a lot of users.  But now the game changes completely with multiple goals. Suppose you are doing an A/B test on your homepage, with the new feature you can now track the performance of variations on any number of [...]

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Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes

Posted in A/B Split Testing, Multivariate Testing on February 15th, 2010

A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes.  The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; and always wondered what exactly is it. Even if you haven’t heard about multivariate testing, don’t worry – this tutorial [...]

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