Visual Website Optimizer

Oh well, how the time passes. I distinctly remember the first day I decided to do “something” in the online marketing space and hence begun hunting for the perfect name. After numerous variations and tweaks, I finally settled down on a domain that sounded just fine and inspired joy and enthusiasm. The name was Wingify and the date it was registered on was 9th November, 2008. I was 21 years old then. Fresh out of [...]

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WhichTestWon is a website that features results of A/B tests and visitors can vote which version of a page won. This gamification of A/B tests has resulted in a huge community built around the website and the active discussions after each test are a testament to that. At the end of the year, they conduct the Online Testing Awards, where they select A/B test entries deemed most useful for marketers and optimization specialists. Last year [...]

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Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile and Responsive websites) we understand that our users’ success is enabled by a combination of first class tools. Therefore, we’re [...]

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There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e. you can preview how your variations will appear on different browsers before starting your test. This feature is available to all users (including free trials) irrespective of what plan you’re subscribed to. Within the app, you’ll notice that instead of your usual previews, there [...]

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We’re mighty excited to announce  that Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency” plan and above can now optimize their mobile landing pages and websites just as they would do for their desktop visitors. Visual Website Optimizer currently supports A/B and Multivariate testing along with behavioral targeting for Android smartphones, iPhone, iPad and Windows Phone [...]

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Did you know that Wingify supports Non Profits by giving them a straight 50% discount on any of the Visual Website Optimizer plans? If you didn’t then well, the fact is we do. Just like for any other endeavor, the web is an important medium of information dispersal, support, outreach and fund raising for non profits too. We make it easier for them to reach those goals by using Visual Website Optimizer to optimize their [...]

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We’ve just rolled out a brand new feature for all our customers. You can now set up tests to start or stop automatically on a date and time, either once or in a recurring manner, and pause after a predefined number of visitors have been tested. This functionality is available in the second last step of test creation process (where you define test settings), and this can also be enabled later by clicking on the “View [...]

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This year is proving to be an interesting one for Wingify and our first product, the A/B and multivariate testing tool Visual Website Optimizer. Here’s a round up of all that’s happened so far. Our brand new office In April 2012, in anticipation of more people joining the company, we shifted into a new office that we thought was large enough to handle any space needs that might arise in the near future. We couldn’t have [...]

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Great news for all those who’ve been using Visual Website Optimizer to help themselves and others rake in more moolah. We’ve worked really hard over the past few months and recently geo-distributed our backend server cluster to reduce average global latency by more than 200ms. Okay, so why are we getting all excited and what does it mean for you? Glad you asked. Here’s the lowdown. Longer site load times lead to lesser conversion rates. [...]

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Google Website Optimizer is morphing into the watered down Google Content Experiments, which is now available to everyone. A lot has already been written about how this will affect the Conversion Rate Optimization industry. However, resources on what this means for business owners are few and far in between. Therefore, we wrote this guide on what GWO closing down means for your online business and what steps you must take to remain ahead of the [...]

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