Visual Website Optimizer

A large number of Visual Website Optimizer’s customers are based out of Europe and given the EU Cookie law (EU Directive 2009/136/EC, PDF opens in new window) we’ve decided to write a clear guide to how Visual Website Optimizer uses cookies and how should you interpret / understand this direction (note: we recommend you to consult your lawyers, this post is merely our understanding of the situation). In this post, we will elaborate on: What [...]

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We have been working silently and regularly releasing lots of new features. Some Visual Website Optimizer users and customers may have noticed these features already. This post is an official announcement of all the new features which have been released in past few months. What made us wait so long to announce? Brand new website design! Yes, we were waiting for an overhaul of our website before announcing the new features. Working with the most [...]

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Any (synchronous) external or 3rd party JavaScript code you add on your website has potential to slow down your website. A vendor who says your website won’t slow down is probably lying. And, as every marketer knows today, page load time is pretty important. It affects your conversion rate and search rankings. We are committed to our customers’ site speeds and therefore proud to announce immediate availability of asynchronous code snippet for Visual Website Optimizer [...]

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Yep, that’s true! Our private investigators went to North Pole and caught Santa A/B testing gifts with little Eskimo kids. Apparently, ahead of worldwide gift distribution that is to happen soon, Santa wanted to be 100% sure that his choice of this year’s gifts “clicked” with kids. Don’t believe me? Well, here’s a pic to prove Santa is really an effective experimenter: To really get into mood for A/B testing, Santa was also (rightly) wearing [...]

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Happy Halloween! We have been working hard on improving Visual Website Optimizer by continuously adding features and enhancements. Before I tell which new features we have added lately (and in case you haven’t noticed yet), here’s a peek at the Google-style Halloween themed doodle we drew for our logo. New security features in Visual Website Optimizer For us, ensuring security of customers’ data and website is of utmost importance. We know that some of our [...]

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I don’t usually talk about our company here on this blog but today’s post is an exception because we got nominated for not one, but two prestigious awards. The first one is Red Herring Asia 100, where they choose 100 companies from all over Asia who have potential to make it big. The other nomination is for NASSCOM Emerge 50 which choses 50 emerging companies from India in the IT field. Red Herring is a [...]

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If you are a Visual Website Optimizer user, you will be excited to know about the latest feature we have released which we call as frequently used (conversion) goals. With this feature, while you are creating a new A/B, multivariate or split URL test, we recommend you conversion goals that you are most likely to add in this test. We do this recommendation based on analyzing your previously created tests and which goals you had [...]

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Two weeks back we launched a brand new interface for Visual Website Optimizer which, thankfully, was very well received by our customers. They love how simple we have made creating A/B and multivariate tests. They also love the redesigned, detailed (conversion rate, revenue and heatmap) reports. Today, we are proud to release an update to the new interface: a comprehensive test management interface! New test management interface Why do we need test management? Well, some [...]

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Today is a very proud day for us primarily due to two reasons: a) we are launching completely revamped interface of Visual Website Optimizer that is packed with loads of new features; b) we have achieved 10,000 total signups (trial + paid). Awesome new interface This new interface has been in development for about 3 months and it completely changes the look-and-feel of the application. Focus of the new interface has been to make creating [...]

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Ecommerce websites know how important is it to do regular A/B testing. And if you need to change your website code every time you create an A/B test, you are bound to get slow and very frustrated. We already have an integration with BigCommerce, one of the most popular online store SaaS. Now we have come up with a fantastic A/B testing extension for most popular open source eCommerce solution: Magento. The A/B testing extension [...]

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