Comments for I love split testing - Visual Website Optimizer Blog

Comment on New VWO code snippet: cleaner, faster, easier by Paras Chopra

Paras Chopra — Thu, 09 Sep 2010 10:22:28 +0000

@Zoltan: nice catch! Fixed it in the app now.

Comment on New VWO code snippet: cleaner, faster, easier by Zoltán Gócza

Zoltán Gócza — Thu, 09 Sep 2010 10:14:31 +0000

Nice!

A quick note: you should update the text on the test creation form, it still says: “To start the test you only need to add two pieces of code to your website.” It got me confused for a moment.

Comment on Surprise, surprise! Having no secure icon on a page increased conversions by 400% by Mauricio Wolff

Mauricio Wolff — Thu, 09 Sep 2010 05:21:07 +0000

I agree with @apzuckerman. Do the same test with a verisign logo, for instance, and publish the results…

A big custom image like that just make the customer suspicious. If there are so many trusted seals around, why make a huge statement with a worthless badge? Looks fake.

Regards

@bitbonsai

Comment on A/B test case study: how two magical words increased conversion rate by 28% by AJ

AJ — Thu, 09 Sep 2010 01:14:15 +0000

What’s the p-value of your test?

Comment on Surprise, surprise! Having no secure icon on a page increased conversions by 400% by zack

zack — Wed, 08 Sep 2010 13:21:01 +0000

Why the hell did they push the search box down below the secure thing. That’s just stupid.

Comment on Surprise, surprise! Having no secure icon on a page increased conversions by 400% by Adam

Adam — Wed, 08 Sep 2010 13:01:44 +0000

Perhaps the results are due to the “secure” badge not being attributed to a 3rd party. To me, it’s just an image.

I wonder if the badge would have different results if it were third party secured. Credibility via outside party…

Interesting, nonetheless.

-Adam
@apzuckerman

Comment on Surprise, surprise! Having no secure icon on a page increased conversions by 400% by James Barnes

James Barnes — Wed, 08 Sep 2010 10:59:39 +0000

When providing my online payment details, the last thing I want to see is that your site security is a selling point. That should be a given.

In attempting to create trust perhaps you created disbelief and distrust?

Comment on Thanks to CloudFront, Visual Website Optimizer is faster than ever by Daniel Levitt

Daniel Levitt — Wed, 08 Sep 2010 10:47:45 +0000

Cloudfront now supports https so you can have a nice url using a CNAME record. The only caveat is that the bucket name cannot contain dots within it as this will modify the sub-domain level and cause the SSL certificate to error.

Comment on Guess the A/B test winner and win $3000 worth Visual Website Optimizer Subscription by Paras Chopra

Paras Chopra — Wed, 08 Sep 2010 08:32:42 +0000

@All who participated: The results of this A/B test and the winner of the contest have been announced! Congrats to Subhash Surampudi for winning the contest!

Here is the post: http://visualwebsiteoptimizer.com/split-testing-blog/surprise-surprise-having-no-secure-icon-on-a-page-increased-conversions-by-400/

Comment on Guess the A/B test winner and win $3000 worth Visual Website Optimizer Subscription by Kevin Dahlhausen

Kevin Dahlhausen — Sun, 05 Sep 2010 07:09:55 +0000

I’m thinking A – with the badge