Posted in Conversion Optimization on October 11th, 2013
We recently presented a webcast titled “How to beat most professional copywriters” with Dr. Karl Blanks, the co-founder of Conversion Rate Experts. He has over 9 years of experience helping clients like Apple, Google, Facebook and Sony increase their conversion rate through smart copywriting.
In the slides and video you’ll find:
- Three real world copy tests and the lessons they teach us.
- The vital few most important copywriting techniques with which you can beat most professional copywriters. If this sounds impossible, remember that most copywriters don’t A/B test their work.
- A winning copywriting template you can use to sell almost any product.
Here are the slides (direct link http://www.slideshare.net/slideshow/embed_code/26951407?rel=0):
And here’s a video of the talk (direct link http://fast.wistia.net/embed/iframe/1d0662omua):
More valuable resources
Our blog has many valuable posts, including
- 10 Quick Copy Tweaks for High-Converting Websites
- How to Write eCommerce Product Descriptions that Sell Like Hotcakes
- Another Win for Specific Copywriting – Button Text Boosts Conversion by 8.39%
Useful links from Conversion Rate Experts
- The Articles section where they share conversion insights
- The Learning Zone where you can sign up to receive conversion resources directly in your inbox
Ask in the comments or send us an email.
More optimization awesomeness
Know all that you need to get started:
- What is A/B Testing?
- Is it compatible with SEO?
- How to start your first A/B test?