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25 Conversion Rate Optimization experts you must follow on Twitter

Posted in Best of on September 14th, 2012


One of the easiest ways of keeping up-to-date in an industry is to closely follow those who are its thought leaders. These are people and organizations who produce excellent content and also curate content created by others. Therefore, to help our readers, we put together a list of the top Conversion Rate Optimization experts you really should follow on Twitter. We promise you, just going through some of what they share will leave you feeling far more enlightened, not to mention jumping up and about with ideas of your own.

Image credit: The Daring Librarian @ Flickr

In no particular order, ladies and gentlemen, the top CRO experts on Twitter.


Oli Gardner
Co-founder of Unbounce – opinionated writer on conversion optimization, landing pages & social media. Wildlife photographer, rocker & lover of foul language…

25 New Social Media #Conversion Resources You Shouldn’t Miss #cro #social << 4 more than 21
Oli Gardner

Bryan Eisenberg
Marketing Optimization expert, keynote speaker and New York Times best selling author, columnist

A tutorial to building a content marketing dashboard in Google Analytics to review content effectiveness
Bryan Eisenberg

Brian Massey
Brian Massey is author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist and the Conversion Scientist mentioned.

The Digital Conversion Lab: “Think of it as your Bat Cave.”
Brian Massey

Scott Brinker
Marketing technology entrepreneur, ion interactive co-founder & CTO, agile marketing advocate, and author of the Chief Marketing Technologist blog

How to Sell A/B Testing to a Skeptical Client via @
Scott Brinker

Jeffrey Eisenberg
Marketing Optimization expert, 2x NY Times best selling author, speaker, advisor & entrepreneur. Persuasion Architect & Bryan Eisenberg’s brother ;-)

Michael Aagaard
Learn all about Content Marketing, Copywriting & Conversion Rate Optimization! Get case studies, podcasts, how-to videos & test results weekly on

How to write calls-to-action that convert (video tutorial)
Michael Aagaard

David Kirkpatrick
professional writer and reporter for MarketingSherpa

Inbound Marketing 101: 5 steps to help you get started | @
David Kirkpatrick

Joanna Wiebe
Ebook writer + copywriter at Co-founder of Staunch advocate of copy first. (HN: bloggergirl). Pls, no DMs

How to create a lightning fast website | Wordtracker
Joanna Wiebe

Chris Goward
Founder and President of WiderFunnel, the Conversion Optimization company. | You don’t need more traffic. You need more conversions!

RT @: E-Commerce Conversion Optimization from Entry to Checkout
Chris Goward

Angie Schottmuller
Interactive Jedi skilled at wielding the Force of magnetic content optimized for search, social, conversion, and mobile

WINNERS: 2012 Top 10 Small Business Facebook Pages RT @ #SMM
Angie Schottmuller

Linda Bustos
Get Elastic Ecommerce Blog brought to you by Elastic Path Software

Screen Time: Cross-Platform Consumer Behavior [Infographic]
Linda Bustos

Anna Talerico
Post-click marketing. Conversion Optimization. Landing pages. I blog here:

Unexpected Formulas Webinar September 28 via @
Anna Talerico

Mike Belasco
Pres. of seOverflow, and Co-Founder of ConversionIQ

more great content from @ today! Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar via @
Mike Belasco

Rick Perreault
Co-Founder & CEO of Unbounce, first-time entrepreneur, part-time gardener, foodie, husband, love helping others and having a good time … and Canadian

Rich Page
Passionate website optimizer. Author of ‘Website Optimization: An Hour a Day’ ( & co-author of 2nd ed. of ‘Landing Page Optimization’

Web designer? Online marketer? Read my 'Ultimate Guide to Conversion Rate Optimization' #webdesign #cro
Rich Page

Peep Laja
Conversion optimization & user experience are my playing fields. Founder of Markitekt. Entrepreneur, trainer, consultant. Love coffee and books

How to price: Lessons learned from our first attempt
Peep Laja

Patrick McKenzie
I’m a small software developer. Blog: Business:

As someone who is currently buying talent rather than selling I am re-learning truth of "Buyer cares more about consistency than price"
Patrick McKenzie

Justin Rondeau
I’m a renegade philosopher turned digital analytics & testing speaker, and researcher of marketing trends. I like good beer, new connections and dance parties

Wow, if #email marketing is your game don't miss these stats from @. Keep up the great work! #marketing
Justin Rondeau


The DIY Landing Page Platform: create, publish and A/B test landing pages in minutes with no coding or IT. Built for marketers, advertisers and designers.

[New Post] 25 New Social Media Conversion Resources You Shouldn’t Miss

Website Optimization tools that simply work.

RT @: Cannot decide whether to show the price up-front or not?

Official KISSmetrics Twitter account. Our online software helps online businesses turn analytics into insights that guide decision-making and growth.

Conversion experts helping marketers deliver the ultimate online customer experience.

Should You Run an A/B/n or Multivariate Website Test? Watch our latest video and find out!

The folks at, featuring 260+ Case Studies on conversion optimization through A/B and multivariate testing.

New #ecommerce homepage test. Advanced Search vs. Anxiety Reduction, which do you think won? #abtests #measure

ion interactive
ion provides best-in-class landing page solutions that help marketers worldwide effectively drive conversions.

Online Behavior
A website about Marketing techniques and strategies that help managers & analysts to be successful. We focus on Web Analytics, Usability, Testing & Targeting.

Two tools we use heavily at Online Behavior: @ and @ - watch this webinar!
Online Behavior

By popular demand

We asked and you told us of some CRO experts we’d missed out on. Here’s the list of experts suggested to us by our readers.

Carlos del Rio (suggested by Tyson Stevens of Right Hat SEO)
Author; Speaker; Raconteur; Dir. of Digital Strategy and Analytics

Do you want a chance to have your Landing Page reviewed? Use the Hash "#LPreview" #CRO #WSICHAT
Carlos del Rio

Amy Africa (suggested by Todd Barrs of Visitor Centric)
Blog: Email:

Email Marketing Benchmarks: How Do You Stack Up? {Good tips from @}
Amy Africa

Tim Ash (suggested by Todd Barrs of Visitor Centric)
CEO of SiteTuners, Author of Landing Page Optimization. Chair of

@ Enjoy - I expect a five star book report on Amazon!
Tim Ash

John Jantsch (suggested by Scott Lacy of Spring Metrics)
Small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine and soon to be released – The Commitment Engine.

Email Marketing – the New Mobile Marketing
John Jantsch

Marketing Experiments (suggested by Daniel Burstein, Director of Editorial Content at MECLABS.)
Discovering what really works in sales and marketing optimization through testing and research.
(Note: This wasn’t as much a suggestion as it was pointing out an error-of-omission. Marketing Experiments produces some of the best CRO case studies out there and is something I refer to all the time. My apologies Daniel! )

Email Marketing: 236% more revenue from flash sale test

Follow all of them using the handy “CROExperts” Twitter list we made
You can follow all of these experts by going to the CROExperts Twitter list.

Have we missed someone?
If you think there’s another expert that we should have included, please let us know in the comments.

Note: All descriptions taken from the respective Twitter profiles.

Siddharth Deswal

I do marketing at Visual Website Optimizer.

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Great list! I’m humbled to be in such awesome company! =)

Tyson Stevens
September 15, 2012

Great list. May I nominate Carlos Del Rio from Unbounce?

I’m a fan. Right up there with Oli.

Todd Barrs
September 17, 2012

I’d also like to add Amy Africa and Tim Ash in the list of CRO experts to follow.

Furthermore, not to be too self-promotional , but I just want to point out that the free CRO community has thousands of CRO resources from all of these experts and tool companies mentioned above(plus hundreds of other experts and tools).

Scott Lacy
September 18, 2012

Thanks for compiling this list. Good to see some fresh names pop up. I’d add a +1 for the Unbounce guys, and I also think Angie Schottmuller’s feed has a great s/n ratio.

While not strictly a CRO feed, I do recommend following John Jantsch over at Duct Tape. Always good stuff to find there:

Angie Schottmuller
September 19, 2012

Thanks for the shout-out, Scott! What’s a s/n ratio? =)

Siddharth Deswal
September 19, 2012

Thanks for the suggestion Scott. And yeah,same question as Angie, what’s a s/n ratio?

Siddharth Deswal
September 19, 2012

Tyson, Todd and Scott, have added in your suggestions. Thanks so much for them!

Scott Lacy
September 19, 2012

Ah, sorry, got a bit too figurative there. S/N = signal to noise. I’m a recovering microphone geek. ;)

September 20, 2012

this is a quite a big list CEO’s, authors, speakers and GURU’s.., but to the above list i just want to add some more gurus whom we can follow to be updated with latest happenings in Search or SEO…,rand fishkin, matt cutts, neil patel, sujan..,

Mafe Eclavea
September 21, 2012

@Todd Barrs, Big thanks for suggesting that SiteTuners CEO Tim Ash be included in the list. We’re a big fan of Amy Africa, too! And Visitor Centric is definitely a go-to resource for CRO-related content and tools (Just sayin’) ;-)

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