Posted in Best of on September 14th, 2012
One of the easiest ways of keeping up-to-date in an industry is to closely follow those who are its thought leaders. These are people and organizations who produce excellent content and also curate content created by others. Therefore, to help our readers, we put together a list of the top Conversion Rate Optimization experts you really should follow on Twitter. We promise you, just going through some of what they share will leave you feeling far more enlightened, not to mention jumping up and about with ideas of your own.
Image credit: The Daring Librarian @ Flickr
In no particular order, ladies and gentlemen, the top CRO experts on Twitter.
Individuals
Oli Gardner
Co-founder of Unbounce – opinionated writer on conversion optimization, landing pages & social media. Wildlife photographer, rocker & lover of foul language…
www.unbounce.com
Bryan Eisenberg
Marketing Optimization expert, keynote speaker and New York Times best selling author, columnist
www.bryaneisenberg.com
Brian Massey
Brian Massey is author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist and the Conversion Scientist mentioned.
http://CustomerCreationEquation.com
Scott Brinker
Marketing technology entrepreneur, ion interactive co-founder & CTO, agile marketing advocate, and author of the Chief Marketing Technologist blog
http://www.chiefmartec.com
Jeffrey Eisenberg
Marketing Optimization expert, 2x NY Times best selling author, speaker, advisor & entrepreneur. Persuasion Architect & Bryan Eisenberg’s brother ;-)
http://www.bryaneisenberg.com/about/jeffrey-eisenberg/
Michael Aagaard
Learn all about Content Marketing, Copywriting & Conversion Rate Optimization! Get case studies, podcasts, how-to videos & test results weekly on ConteVerve.com
http://contentverve.com
David Kirkpatrick
professional writer and reporter for MarketingSherpa
http://sherpablog.marketingsherpa.com/about/#david-kirkpatrick-bio
Joanna Wiebe
Ebook writer + copywriter at CopyHackers.com. Co-founder of Page99Test.com. Staunch advocate of copy first. (HN: bloggergirl). Pls, no DMs
http://www.copyhackers.com
Chris Goward
Founder and President of WiderFunnel, the Conversion Optimization company. | You don’t need more traffic. You need more conversions!
http://www.widerfunnel.com/blog
Angie Schottmuller
Interactive Jedi skilled at wielding the Force of magnetic content optimized for search, social, conversion, and mobile
http://searchenginewatch.com/author/1907/angie-schottmuller
Linda Bustos
Get Elastic Ecommerce Blog brought to you by Elastic Path Software
http://www.getelastic.com/
Anna Talerico
Post-click marketing. Conversion Optimization. Landing pages. I blog here: http://www.ioninteractive.com/post-click-marketing-blogblog/
Mike Belasco
Pres. of seOverflow, http://www.seoverflow.com and Co-Founder of ConversionIQ
http://www.conversioniq.com
Rick Perreault
Co-Founder & CEO of Unbounce, first-time entrepreneur, part-time gardener, foodie, husband, love helping others and having a good time … and Canadian
http://unbounce.com
Rich Page
Passionate website optimizer. Author of ‘Website Optimization: An Hour a Day’ (http://bit.ly/WebOptHour) & co-author of 2nd ed. of ‘Landing Page Optimization’
http://www.rich-page.com
Peep Laja
Conversion optimization & user experience are my playing fields. Founder of Markitekt. Entrepreneur, trainer, consultant. Love coffee and books
http://conversionxl.com/blog
Patrick McKenzie
I’m a small software developer. Blog: http://www.kalzumeus.com Business: http://www.bingocardcreator.com
Justin Rondeau
I’m a renegade philosopher turned digital analytics & testing speaker, and researcher of marketing trends. I like good beer, new connections and dance parties
http://whichtestwon.com
Organizations
Unbounce
The DIY Landing Page Platform: create, publish and A/B test landing pages in minutes with no coding or IT. Built for marketers, advertisers and designers.
http://unbounce.com
Wingify
Website Optimization tools that simply work.
http://wingify.com
KISSmetrics
Official KISSmetrics Twitter account. Our online software helps online businesses turn analytics into insights that guide decision-making and growth.
http://kissmetrics.com
Monetate
Conversion experts helping marketers deliver the ultimate online customer experience.
http://monetate.com
WhichTestWon
The folks at WhichTestWon.com, featuring 260+ Case Studies on conversion optimization through A/B and multivariate testing.
http://whichtestwon.com
ion interactive
ion provides best-in-class landing page solutions that help marketers worldwide effectively drive conversions.
http://www.ioninteractive.com/
Online Behavior
A website about Marketing techniques and strategies that help managers & analysts to be successful. We focus on Web Analytics, Usability, Testing & Targeting.
http://online-behavior.com
By popular demand
We asked and you told us of some CRO experts we’d missed out on. Here’s the list of experts suggested to us by our readers.
Carlos del Rio (suggested by Tyson Stevens of Right Hat SEO)
Author; Speaker; Raconteur; Dir. of Digital Strategy and Analytics
http://agillian.com
Amy Africa (suggested by Todd Barrs of Visitor Centric)
Blog: www.amyafrica.com Email: info@amyafrica.com.
http://www.eightbyeight.com
Tim Ash (suggested by Todd Barrs of Visitor Centric)
CEO of SiteTuners, Author of Landing Page Optimization. Chair of http://ConversionConference.com
http://SiteTuners.com
John Jantsch (suggested by Scott Lacy of Spring Metrics)
Small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine and soon to be released – The Commitment Engine.
http://www.ducttapemarketing.com/blog
Marketing Experiments (suggested by Daniel Burstein, Director of Editorial Content at MECLABS.)
Discovering what really works in sales and marketing optimization through testing and research.
http://www.marketingexperiments.com/blog
(Note: This wasn’t as much a suggestion as it was pointing out an error-of-omission. Marketing Experiments produces some of the best CRO case studies out there and is something I refer to all the time. My apologies Daniel! )
Follow all of them using the handy “CROExperts” Twitter list we made
You can follow all of these experts by going to the CROExperts Twitter list.
Have we missed someone?
If you think there’s another expert that we should have included, please let us know in the comments.
Note: All descriptions taken from the respective Twitter profiles.
Siddharth Deswal
Marketing Associate at Wingify. Have been involved with web development for about 8 years now and actively look to help online businesses discover the value of Conversion Rate Optimization.
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10 Comments
September 15, 2012
Great list! I’m humbled to be in such awesome company! =)
September 15, 2012
Great list. May I nominate Carlos Del Rio from Unbounce?
http://unbounce.com/author/carlos-del-rio/
I’m a fan. Right up there with Oli.
September 17, 2012
I’d also like to add Amy Africa and Tim Ash in the list of CRO experts to follow.
Furthermore, not to be too self-promotional , but I just want to point out that the free VisitorCentric.com CRO community has thousands of CRO resources from all of these experts and tool companies mentioned above(plus hundreds of other experts and tools).
September 18, 2012
Thanks for compiling this list. Good to see some fresh names pop up. I’d add a +1 for the Unbounce guys, and I also think Angie Schottmuller’s feed has a great s/n ratio.
While not strictly a CRO feed, I do recommend following John Jantsch over at Duct Tape. Always good stuff to find there: https://twitter.com/ducttape
September 19, 2012
Thanks for the shout-out, Scott! What’s a s/n ratio? =)
September 19, 2012
Thanks for the suggestion Scott. And yeah,same question as Angie, what’s a s/n ratio?
September 19, 2012
Tyson, Todd and Scott, have added in your suggestions. Thanks so much for them!
September 19, 2012
Ah, sorry, got a bit too figurative there. S/N = signal to noise. I’m a recovering microphone geek. ;)
September 20, 2012
this is a quite a big list CEO’s, authors, speakers and GURU’s.., but to the above list i just want to add some more gurus whom we can follow to be updated with latest happenings in Search or SEO…,rand fishkin, matt cutts, neil patel, sujan..,
September 21, 2012
@Todd Barrs, Big thanks for suggesting that SiteTuners CEO Tim Ash be included in the list. We’re a big fan of Amy Africa, too! And Visitor Centric is definitely a go-to resource for CRO-related content and tools (Just sayin’) ;-)
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