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BRVWO vs Optimizely
Looking for the #1 Optimizely Alternative?
Customers choose VWO for its feature depth, all-in-one optimization capabilities, legacy in the CRO space, and amazing customer support.
Here are five reasons to consider VWO
Lowest Web Performance Impact
Experiment without compromising page performance
Running experiments could slow down your website. But with VWO, you get the fastest experimentation platform in the CRO industry.
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Optimizely
Minimal impact on page load speed
Install VWO SmartCode once and run countless client-side experiments. Set up experiments easily, as VWO has just one code snippet to enable your entire experimentation cycle.
The speed of our server-side experimentation is exceptional because SDK API decisions are executed without requiring any external calls. As a result, you can conduct experiments on our SDKs with minimal latency across all your applications.
Reducing effort to set up test
Install VWO SmartCode once and run countless client-side experiments. Set up experiments easily, keep your website fast and SEO friendly, and access all VWO products.
While using Optimizely, to set up campaigns, you have to switch between snippets and mini snippets to access different product offerings. This reduces your overall ease of use.
Pioneers in CRO
Work with the Pioneers in CRO
We introduced several firsts in the CRO space, including the visual editor, dynamic CDN, asynchronous code, testing inside shadow DOM, and dimension-level reporting.
Drag-and-drop editor for creating A/B tests
VWO's innovative technologies allow real-time manipulation of web page content without affecting the underlying code. Their DOM parsing and modification tech changes web pages, while the reverse proxy enables dynamic insertion of JavaScript code for third-party scripts or tracking codes without affecting performance.
Optimized content delivery with dynamic CDN
VWO's Dynamic Content Distribution Network (CDN), developed using OpenResty + Lua, serves dynamic content at scale (over 30k requests per second) based on incoming traffic and A/B tests. This can be used to optimize personalized content delivery to users based on their location, device, behavior, or other contextual factors.
Non-slowing asynchronous code for A/B tests
VWO developed an asynchronous solution for A/B tests that can handle even blocking functions such as page modification. While traditional asynchronous JavaScript code worked for non-blocking functions like analytics, our solution can handle non-blocking and blocking functions. This enables A/B tests without slowing down the page.
Connected Platform
Measure your experiments continuously
Understand diverse customer journeys across control and variation within experiments. All this without integrating with a third-party tool such as FullStory or Hotjar, which you are required to do with Optimizely as it does not have in-built behavior analytics.
Integrations for your workflow
VWO is CMS agnostic and integrates with various platforms, including WordPress, Shopify, BigCommerce, Magento, Drupal, Contentful, etc. This integration allows you to test websites that are built on any CMS without the need to switch your CMS along with your testing platform. In addition, we have tight integrations with 40+ third-party tools such as Amplitude, Segment, Mixpanel, Heap, Google Analytics, and more.
SmartStats to up your testing game
The heart of VWO is SmartStats, a powerful statistical engine that lets you test for real business questions. With SmartStats, discover test results that you can rely on to make smarter business decisions.
24*7 Support
Get support whenever you run into a wall
VWO has a record-breaker response time (45 minutes) and a customer satisfaction score (99%). To help you in your experimentation journey, we have a detailed knowledge base, and our support team is available at your disposal 24*7.
We have been using VWO for almost 4 years now and the software still surprises us. It is very easy to work with and support is always available for help in case of development challenges. The extra features like heatmaps, session recordings and the surveys help us to easily monitor the entire CRO process and connect our qualitative insights with A/B tests.
Conversion Specialist
Privacy Centric
Run experiments without compromising privacy
As data privacy regulations continue to evolve, we strive to keep your data protection practices up-to-date with the latest requirements. It's worth noting that Optimizely does not meet HIPAA compliance standards, while we constantly enhance our security controls to prioritize privacy long before any regulatory changes occur.
What makes VWO different from Optimizely?
Everything you need to manage your optimization efforts, in one place
| Campaign Triggers |
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Optimizely |
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| Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session. |
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| Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session. |
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| Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page. |
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| Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page. |
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| Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages. |
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| Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page. |
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| Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page. |
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| Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page. |
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| Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
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| Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
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| Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element. |
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| Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form. |
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| Engagement Trigger Trigger a campaign immediately or after there is engagement on the page. |
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| New Session Trigger Trigger a campaign immediately or after a new session is created. |
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| Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action. |
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| A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation. |
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| Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed. |
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| Event-Based Triggers Trigger a campaign based on Data360 Events. |
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| Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
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| Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code. |
Better ROI
See why customers use VWO over Optimizely to create experiences
Colart chose VWO over Optimizely
While evaluating between VWO, Optimizely, and other A/B testing tools, Colart, one of the leading art brands in the world, found VWO was the right web testing and conversion optimization solution for their business.
Read NowIdeal of Sweden chose VWO over Optimizely
As compared to Optimizely, VWO was more in line with their company’s CRO budget, and after a thorough evaluation they felt that VWO addressed their experimentation needs better.
Read NowFrequently Asked Questions
Whether VWO is better for you than Optimizely depends on many factors and, most importantly, your core requirement from the platform. If you need an experimentation product that has minimal impact on page load speed, or if you want a testing product tightly integrated with a built-in behavioral analytics product to understand the buying journey of your users within your experiments, then VWO is for you. VWO provides everything Optimizely does and, in addition, gives you a complimentary program management product to enable you to build and manage your experimentation roadmap. VWO also offers best-in-class support infrastructure with a 98% customer satisfaction rate, so you get all the support to get started with Testing.
Optimizely is priced on the higher side. You cannot access Optimizely for free because they do not offer a free trial, nor do they have a free starter plan. VWO, on the other hand, provides a 30-day free trial and starter plans for Web Testing and Behavioral Insights.
VWO offers a suite of products for experience optimization, including Testing ( web, server-side, mobile app), Behavioral Insights (web and mobile app), rollout (web and feature), and program management. You also get a dedicated success manager from VWO to guide you with your CRO program with each product plan you purchase. Learn more about VWO’s plans.
No, Optimizely does not have the functionality that allows you to track and understand visitor behavior insights. VWO, on the other hand, has an in-built behavioral analytics capability built specifically for this, which is tightly integrated with its testing product.
VWO Insights offers heatmaps, session recordings, on-page surveys, and form analytics to step into your visitors’ shoes and understand their pain points. You can then use the insights you discover to optimize your digital experiences accordingly.
VWO is a comprehensive CRO platform and the only one you need for all your optimization needs. Right from tracking your key metrics and gathering visitor behavior insights to running front-end, back-end, and feature tests, VWO allows you to do it all via a single connected platform. You can also plan and manage your optimization pipeline in VWO. Optimizely only offers testing and personalization vs. the whole suite of experience optimization products that VWO offers. VWO also has an exceptional customer support and complies with the most important internet laws like HIPAA.
Self-hosting is a very niche feature, which VWO has also been focusing on. But how we go about it differs slightly from Optimizely and is tailored to suit our customers’ needs. We don’t have integrated setups for various CDNs like Optimizely. VWO has 10 dynamic CDNs in various geographies that help reduce load time and ensure data security while complying with critical internet laws.
To get started with VWO, you only need to implement the VWO SmartCode (implementation snippet). VWO’s SmartCode is the best in the industry in terms of size and ease of usage.
The various integrations with popular CMSes like WordPress, Joomla, etc., help you set up the VWO SmartCode quickly and with robustness.
