Visual Website Optimizer

My guess would be version A: WITH the security-badge.

If, and when, it’s announced as the winner, I would try with a more official looking badge, as compared to this cartoon-ish one

The one without the “Secure” badge gets more conversions. That “Secure” badge looks too generic and fake. It probably raises more red flags about it possibly not being secure.

My Bet is Version B

Version B

I’ll go with version B. The security shield takes the attention away from the call-to-action button.

Version A – With the security badge

People see the credit card logos and then instantly question the security of the website as to whether they should give you their credit card details. They then associate the security badge with the credit card logo and assume the website is safe to use.

Version B

B, without the badge. A single, clear call to action that is the Coupon button. No distraction of the other big colorful thing in A.

BTW, if you go look at the site, the Secure badge is on the home page but not the Coupon page. Doubt they’d keep a losing design up.

Version B FTW!

My bet is on version A: with the security badge.

We’ve just run a few test ourselves and 3 out of 4 badges boosted our conversions. I’d guess version A increased conversions by 15%.

Usually it would be the one with the secure badge, but this one doesn’t look from a reputable firm.. Even still, I’ll go with version A.

I guess version B with no security badge increased conversions by 400%. Just a gut feeling.

@Jim Jarrett

The tests are still running as both versions still appear!

I’d go with Version B. It has a clear single point of attention.

My suggestion for these teasers going forward, mention the objective for the test as well.
In this particular case, all of us are making an assumption.

Incidentally, shouldn’t you also include some information on how the traffic is being driven to the test page? If not in the teaser at least in the case study.
If I am driving traffic to the page being tested from a targeted (to the test objective) ad vs. from the home page (a more generic source), the results might be different.

Subhash

@Subhash: great point. I think you may have missed but the objective of the test was to increase clicks on ‘Coupon Code’. Yes, source of traffic is important and we will definitely include that in future case studies and teasers. Targeted v/s causal traffic will respond to the same test differently; in this case it was more or less casual traffic.

My vote is B.

Not only is the badge large and distracting, but it actually can put fear in the users mind. Here is a customer’s potential thoughts: It’s just a coupon, so why should it need to be secure?

I would be shocked if it wouldn’t be A. Customers always love secure purchase forms!

VERSION B
A single clear call to action, without taking away the required attention.
The secure code looks “fake” and could get the visitor click the back button.
Pramodh
@pramodh

Version A

As a more or less casual visitor, I am concerned about the web pages that I visit. And if there are aspects of “trust” visible, it allows us to go further.

Vaishali Hukkeri

Version B – the badge graphic takes the focus off of the call to action.

I say . . . VERSION B

I am thinking the overall copy needs some work and wonder if the +400% is in the neighborhood of less than 20 total redeemed.

“Get $12.5 Cash Back Discount On Ambren” just deesn’t read or sound right, e.g. – wouldn’t it be $12.50 (with the zero).

So I think the clip-art looking badge just adds to the overall sense of risk around the whole offer.

Although, as I have said before, “What matters is what performs best . . . not personal preference.”

Version A

Version B. It makes coupon code button in focus.

Version A

My bet: a security badge version.

I’m thinking A – with the badge