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	<title>Comments on: How To Increase Conversion Rates  Using Preselling</title>
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		<title>By: Ammo</title>
		<link>http://visualwebsiteoptimizer.com/split-testing-blog/increase-conversion-rates-using-preselling/#comment-4304</link>
		<dc:creator>Ammo</dc:creator>
		<pubDate>Thu, 29 Nov 2012 16:16:32 +0000</pubDate>
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		<description><![CDATA[Great little article, I am originally from a DM  background myself and brand awareness is probably one of the biggest factors that will determine how likely a user is to convert when they land on your site.

I would also say the reputation of the company concerned is also of paramount importance as a company with a bad reputation will find it hard to constantly attract new customers who are not aware of the negative reputation.]]></description>
		<content:encoded><![CDATA[<p>Great little article, I am originally from a DM  background myself and brand awareness is probably one of the biggest factors that will determine how likely a user is to convert when they land on your site.</p>
<p>I would also say the reputation of the company concerned is also of paramount importance as a company with a bad reputation will find it hard to constantly attract new customers who are not aware of the negative reputation.</p>
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