So the choice of strong black and blue colouring, doesn’t appear as aesthetically pleasing as the rest of the site. Was this on purpose? And why black and blue?

thank you.

I will share my findings.

(Shane, great point on the blue colour, although I don’t agree that the colour is the reason for this test’s success rather than the message – I will test it though of course)

looks interesting! is it possible to know how many visits the page received during the test?

thx

While the results are good, I’m worried that this isn’t a valid statement – the seiko version stands out a lot more with the blue border, so they’re more likely to see it. I’d suggest making another test where the price guarantee is in the same colors (or vice versa) and see if the results are the same.

I’d say that the visitors react better to option B than A, but not that it’s because of the message in option B.

And they’ve also included the “Seiko Authorized Dealer Site” right next to the logo. Given that they’re regularly testing and optimizing, it’s quite likely that they found this to be the best combination.