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Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Posted in Conversion Optimization on February 26th, 2014

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Adding testimonials to your site is a no-brainer. But do you ever stop to think how much business do they bring in? After all, they do influence your prospects’ decision-making to an extent. And what if you can do something to improve how they impact your bottom line? We all know that coming from your existing customers (who share the same pain points and buying objectives as your prospects), testimonials add credibility to your product/service [...]

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Enough of Stock Photos: See How Adding Real Photos Improved Conversions

Posted in Case Studies on February 21st, 2014

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Stock photos are high-quality, yes. But they look staged. They are irritatingly perfect. Studies have shown that they are often ignored by people. They make visitors’ browse the site and not experience it. Only real or relevant images engage visitors. And this is exactly what our current case study emphasizes. The Company Harrington Movers is a New Jersey and New York City moving company. Their interstate moving service pages used a generic stock image of [...]

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9 Irresistibly Smart Copywriting Examples for Better Conversions

Posted in Best of on February 20th, 2014

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I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it difficult for them to say no Would you click on “No thanks, I treat all [...]

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Price Comparison Information on Ecommerce Store Increased Conversions by 10%

Posted in Case Studies on February 17th, 2014

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This case study is written by George Harris, Director of eCommerce at Paperstone.co.uk. Paperstone uses Visual Website Optimizer to optimize their website and this post explains how they increased sales by showing visitors that products on Paperstone were cheaper than their competitors. Office Supplies Ecommerce overview (UK) The UK online office supplies market is dominated by two or three established brands but there are many smaller dealers all selling the same or similar products. Office [...]

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Customer Review Widget Increased eCommerce Sales by 36%

Posted in Case Studies on February 14th, 2014

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FietsPunt.nl is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The hypothesis was that may be the visitors were apprehensive and didn’t know if they could trust the company with online [...]

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How To Do A/B Split Testing on Low Traffic Sites

Posted in A/B Split Testing on February 12th, 2014

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What does ‘low traffic’ really mean? How much traffic does it refer to? On a rough basis — if your website gets less than 5-10 conversions per week, you have a low traffic website, says famous conversion expert Bryan Eisenberg in this video. He also adds that you should run a test for a maximum of six weeks and if that doesn’t show you much difference in results, you’re probably not testing something that’s influencing visitors’ [...]

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Testimonials are Important but They Can Overshadow Your Website Goal

Posted in Case Studies on February 8th, 2014

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WorkZone is a web-based project management and documentation collaboration tool. Like most SaaS companies, they provide demos to convince people to buy their tool. The lead generation page To request for a demo, the prospects are supposed to fill out a form. This is the most important page of the website and has a few things working well for it — a short form, customer reviews by authority figures and an arrow pointing to the form acting as a [...]

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13 Tips for Producing High-Converting Videos for Your Business

Posted in How To on February 5th, 2014

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The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. To top it off, there are countless case studies of videos increasing conversions for both eCommerce and SaaS companies. So it probably [...]

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Read it to Believe it — Addition of a Single Letter Increased Sales by 20%

Posted in Case Studies on January 31st, 2014

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Have you ever accidentally hit gold? Like you were trying to figure out how the slot machine works and surprised yourself by hitting the jackpot? Sounds too good to be true? Well, good things can happen when you split test. The following A/B test was conceived and made live by a conversion consultant while he was sitting in a meeting with his client, trying to demonstrate how easy it is to set up tests in Visual [...]

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How to Define Visitors’ Eye Path to Lead Them to the Conversion Goal

Posted in Conversion Optimization on January 29th, 2014

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How you arrange information on a page determines where people look. Position page elements in the easiest sequence possible so that it intuitively leads visitors to the conversion goal. Understanding influential visual cues and basic online scan behavior will allow you to come up with a persuasive design that guides visitors’ eye flow for maximum conversions. 1. ‘Fold’ Isn’t As Important As You Think People do scroll. You just need to give them the right [...]

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