Visual Website Optimizer

Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their CTAs at some point in their testing process. CTAs are not only easy to fondle with (many times) but are also the main element that you ultimately want your visitors to notice and click. Anyone who has tried A/B testing knows what a good [...]

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Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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Launched with the intention to revolutionise handbag shopping online, Bag Servant caters to the needs, interests, and affordability of all kinds of bag lovers. Working with both established brands as well as offering a platform for exposure to new and upcoming designers, this online retailer provides all that a bag lover could ever ask for, including features like interactive bag customization. The Business Need As the bottom line of the Bag Servant is directly related [...]

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You have a different audience than Copyblogger, Mashable and the New York Times. Their websites are designed specifically for their visitors. They are constantly testing them to see what works and what doesn’t. They know that if they change the color of their “buy now” buttons their conversion rate will go up or down. It’s all about mental triggers. What most businesses don’t appreciate is, their whole website is one big sales page. If you [...]

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Compare Courses provides an exhaustive database of courses to make it easy for prospective students to achieve their professional goals by choosing the most appropriate course for their growth. On their site, you can find, select and get started with education courses that are studied in Australia from all over the world. This includes both government and private institutes of the country, and expert advice is also available for students from all disciplines and varied [...]

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Open Mile, the truckload freight broker bridges the gap between people with shipping and carrier needs and the companies who are looking to offer suitable quotes to these customers. Exploiting the best that technology has to offer, Open Mile aims to achieve this by combining their efforts with their web platform, OpenMile.com and the mobile technology. By automating their traditional process through their online platform, Open Mile accomplishes a two-way win. They make it easy [...]

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“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals. But first, I’d like to talk a little bit about the real value in higher conversion rates: The fact is that it’s not the increased conversion rates that’s the biggest value here – far from it, actually. You see, your profit [...]

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Being in business since 1980, Majestic Wines (MW) is a known name in UK’s very-competitive retail wine market. With the desire to increase the reach of their business, the company launched their online store, www.majestic.co.uk, to cater to their global clientele. This case study deals with a series of optimization tests they recently concluded, which netted them some major conversion wins. The Business Goal The question was how to increase the conversion rate of their [...]

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To be the most successful with your website testing efforts and results, you need more than just a testing tool like Visual Website Optimizer! You need a team of experts to run your testing program – both the strategy behind it and actually setting up and running tests. But is it easier to build this team in-house or outsource to a website testing agency? What is the best option? This is a very common question [...]

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Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show how heatmaps are very useful to understand your visitors, I’ll discuss two case studies where they were the basis of [...]

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