Visual Website Optimizer

Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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When it comes to getting your message heard, optimizing your email marketing efforts to improve conversions is of paramount importance. Below, I’m going to discuss a simple tactic that I’ve recently used across 3 separate industries to improve click-through rates by as much as 17%. (Yes, you read that correctly) It’s founded on a simple psychological principle put forward by a professor at Columbia Business School, and it deals with the human mind’s inability to [...]

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Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile and Responsive websites) we understand that our users’ success is enabled by a combination of first class tools. Therefore, we’re [...]

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There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e. you can preview how your variations will appear on different browsers before starting your test. This feature is available to all users (including free trials) irrespective of what plan you’re subscribed to. Within the app, you’ll notice that instead of your usual previews, there [...]

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I recently came across an article at Askmen.com titled “Habits Bosses Hate“. The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So how can asking questions be a bad thing? While I’m sure said gurus and people who give famous quotes have [...]

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Everyone knows that good SEO can bring in new leads and customers to your business. That’s a theory many marketers and search scientists continue to believe and act upon, which is great. Amongst all the hustle bustle of SEO, traffic, analytics, sales, conversions, we tend to forget a simple, yet very important concept – is that traffic all we want? What is our end goal? To get found by a thousand people – they come, [...]

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We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here’s a quick recap of the sub-optimal practices you need to let go of, to truly achieve the gains promised by A/B testing. 1) [...]

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Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like [...]

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For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it’s also the one that causes a lot of heart burn because marketing and branding executives are uncomfortable positioning their offerings in the completely new ways suggested by the [...]

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We’re mighty excited to announce  that Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency” plan and above can now optimize their mobile landing pages and websites just as they would do for their desktop visitors. Visual Website Optimizer currently supports A/B and Multivariate testing along with behavioral targeting for Android smartphones, iPhone, iPad and Windows Phone [...]

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