The Next Generation of Visual Website Optimizer is launching on 29th April 2014 See What's Coming

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Posted in Conversion Optimization on April 1st, 2014


All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time… energy… resources… and manpower. Even though improving conversion rates has been proven to be one of the most high ROI activities you can do in your [...]


One simple tactic that will always increase engagement – in this case by 40%

Posted in Case Studies on November 28th, 2013

Comparison image

In this case study, you will find out how MedienReich ComputerTrainings used one simple tactic to increase site engagement by 40.87%. Company MedienReich ComputerTrainings is a German company which provides various software training courses. On its homepage, MedienReich showcases its services in three broad categories. Open training: Offering training to participants from different companies. Individual in-house training: These kind of trainings take place at individual companies and are tailored to specific needs. Individual company training: [...]

No Comments »

Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort

Posted in A/B Split Testing on December 21st, 2012

Price Elasticity Curve A/B tested

Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like [...]


Seven essential ingredients of a high converting landing page

Posted in A/B Split Testing on December 12th, 2012


For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it’s also the one that causes a lot of heart burn because marketing and branding executives are uncomfortable positioning their offerings in the completely new ways suggested by the [...]


Debunking the Social Proof myth

Posted in A/B Split Testing, Case Studies on November 21st, 2012

CalPont - With social sharing features

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]


The dummies’ guide to increasing conversions using email (re)marketing

Posted in How To on October 30th, 2012

Marketing Sherpa seamless

As co-founder of an email marketing company I’m lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren’t using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you’ll not only dramatically lift your conversions but you’ll be a long way ahead of your competitors. Take they have been using email remarketing for [...]

No Comments »

A/B test shows how distractions hurt conversion rates

Posted in A/B Split Testing on October 18th, 2012

Tourists - Allow them to look around and soak in the experience

Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to this analogy, it is the important that you allow the tourist to easily soak in the information and experiences your [...]


Behavioral targeting in action: how we increased CTR to our careers page by 149%

Posted in A/B Split Testing, How To on July 25th, 2012

Wingify Job Listing

We have been on the lookout for engineers/designers to join our team at our Delhi office (by the way, we’re still looking, if you are in India and interested then please see our Careers page). To this end, we’ve put out feelers in multiple places and engaged the services of an army of recruitment consultants. Unfortunately, the demand-supply equation of quality engineers and UI/UX rockstars just isn’t in our favor. So now we hear you ask [...]


Video converts and here is the proof: 46% increase in conversion rate

Posted in A/B Split Testing, Case Studies, How To on January 18th, 2011


Through his website, personal trainer Carl Juneau teaches men the best ab exercises for getting six pack abs. Carl heard his top competitor doubled his sales after he started to use video to market and demonstrate his products so he decided to use Visual Website Optimizer to test video on this website. Carl carried out three split tests which conclusively proved that videos increased conversions on his website by as much as 46%. A/B [...]


How to increase newsletter signups by 28%? Ask users to ‘watch a video’ or ‘get instant access’

Posted in A/B Split Testing, Case Studies on January 6th, 2011


Last week we ran an A/B test contest where you had to guess which button increased newsletter signups by 28%. Was it ‘watch a video’ or was it ‘get instant access‘? We got a total of 51 submissions (tweets + blog comments) and would you believe it: 51% said ‘Get Instant Access‘ would win while 49% said ‘Watch a video‘ will win. This is incredible and clearly demonstrates how hard is it to guess what [...]


I ♥ Split Testing Blog

Stay up to date

Recent Posts

Write for this blog!

We accept high quality articles related to A/B testing and online marketing. Send your proposals to