Visual Website Optimizer

Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]

2 Comments »

Click on “Play” button below to start the awesome presentation; best viewed in fullscreen mode Back in February 2012, we published a case study on how adding a product filter to an eCommerce website affects revenues. Buyakilt.com A/B tested the inclusion of a filter on their product pages, allowing visitors to “slice and dice” through all the options available and quickly arrive at what they wanted to buy, helping the website increase revenues by a whopping [...]

12 Comments »

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch [...]

8 Comments »

This case study was first published by VisitNorway.org, which is one of our customers. They have shared their experience of performing A/B tests on their website. The original blog post was in Norwegian and we translated it into English and are reproducing the same below. We are constantly striving to improve Visitnorway.com, and we have generally used traditional tools for analytics as well as usability tests and surveys to assess needs of our visitors and [...]

8 Comments »

Beamax, a Belgium based company, manufactures and distributes projection screens for home cinemas and meeting rooms world-wide. They wanted visitors on homepage to go to a site dedicated to ex-demo and one-off items that are sold directly to consumers. (All other screens are sold indirectly through resellers). They admit that it’s a bit odd to drive away visitors to another site from your main page, but they wanted to clear up some space in the [...]

7 Comments »

Recently on Hacker News, someone commented that A/B testing has become like snake oil, making grand promises to be a panacea for increasing conversion rates. This comment troubled me not because the commenter was wrong (he was!) but because how certain people view A/B testing. Let me put this straight and clear: A/B testing does NOT guarantee increase in sales and conversions In fact, we recently featured a guest post by Noah of Appsumo who [...]

1 Comment »

It has been criticized, but it is always guaranteed to work. What is that we are talking about? Yes, you guessed it right: red buttons! No matter how many people consider such A/B tests as a trivial exercise, every now and then they have been demonstrated to increase conversions. The theory of red buttons also worked for one of the Visual Website Optimizer’s users, although they use orange, which fits their color scheme, instead. GSM.nl [...]

3 Comments »