Posted in A/B Split Testing on December 12th, 2012
For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it’s also the one that causes a lot of heart burn because marketing and branding executives are uncomfortable positioning their offerings in the completely new ways suggested by the [...]
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