Visual Website Optimizer

Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like [...]

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Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers (CopyHackers.com). Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value propositions, and prominent reasons to believe – won’t squeeze out every possible conversion on your site. And, of course, conversion [...]

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Oh, the question thou fear the most: What price should I offer my new product X at? Determining right price for your product is perhaps one of the most difficult tasks when you are launching a new product or service. Pricing for physical goods is simple. For example, if you are manufacturing staplers, all you need to do is to calculate cost of production and distribution, slam 20% margin on it and there you have [...]

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