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Adding Free Shipping Threshold Increases eCommerce AOV by 7.32%

Posted in Case Studies on March 18th, 2014


Imagine yourself looking for the latest book by your favorite author on Amazon. You find it, add it to cart but just then the magical words ‘Free Shipping’ grab your attention. You immediately get up for a victory dance but alas, there is a catch: the offer is only applicable on orders above a certain amount. Test Information Company: NuFace Category: eCommerce Testing Agency: Red Door Conversion Rate: 90% Goal: Increase in Average Order Value (AOV) We [...]

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CTA copy change from ‘survey’ to ‘quote’ increased leads by 60%

Posted in Case Studies on March 10th, 2014


This case study was conducted by Bloom, an integrated digital agency for  the new website of ADT, a leading supplier in security solutions. The test aimed to understand how the text used in the Call to Action button impacts conversion rate. Background Test Information Company: ADT Category: Security Solutions Testing Agency: Bloom Conversion Rate: 60% Goal: Lead Generation ADT, a Tyco International company, serves both residential and commercial markets in the UK. Their portfolio includes burglar alarms, video [...]

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How a Dutch travel agency increased bookings by 33% with A/B testing

Posted in Case Studies on March 7th, 2014

"Take an option" links on Djoser's bookings page

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing Awards 2014. Test Information Client: Category: Travel Testing Agency: Traffic4u The test: “Take an option” This test was implemented on all [...]


14 Ways to Reduce Bounce and Increase Engagement on your eCommerce Site

Posted in How To on March 4th, 2014


Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is 34%. If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement. 1) Pay Attention to the Size of Search Bar One reason for high bounce is that visitors are not able [...]


9 Irresistibly Smart Copywriting Examples for Better Conversions

Posted in Best of on February 20th, 2014


I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it difficult for them to say no Would you click on “No thanks, I treat all [...]


Price Comparison Information on Ecommerce Store Increased Conversions by 10%

Posted in Case Studies on February 17th, 2014

Paperstone's second variation

This case study is written by George Harris, Director of eCommerce at Paperstone uses Visual Website Optimizer to optimize their website and this post explains how they increased sales by showing visitors that products on Paperstone were cheaper than their competitors. Office Supplies Ecommerce overview (UK) The UK online office supplies market is dominated by two or three established brands but there are many smaller dealers all selling the same or similar products. Office [...]


Customer Review Widget Increased eCommerce Sales by 36%

Posted in Case Studies on February 14th, 2014

Comparison is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The hypothesis was that may be the visitors were apprehensive and didn’t know if they could trust the company with online [...]


Testimonials are Important but They Can Overshadow Your Website Goal

Posted in Case Studies on February 8th, 2014

WorkZone comparison image

WorkZone is a web-based project management and documentation collaboration tool. Like most SaaS companies, they provide demos to convince people to buy their tool. The lead generation page To request for a demo, the prospects are supposed to fill out a form. This is the most important page of the website and has a few things working well for it — a short form, customer reviews by authority figures and an arrow pointing to the form acting as a [...]


13 Tips for Producing High-Converting Videos for Your Business

Posted in How To on February 5th, 2014


The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. To top it off, there are countless case studies of videos increasing conversions for both eCommerce and SaaS companies. So it probably [...]


Landing Page Image Outperforms Video, Increases Monthly Revenue by $106000

Posted in Case Studies on January 25th, 2014


One of the things that make A/B testing terribly exciting is its ability to throw up results that go against popular perceptions. Data can sometimes prove wrong all your instincts, gut, intuition, experience or whatever you rely on to make strategic decisions. This case study is the perfect example of such an A/B test. Company offers various community living solutions for senior citizens. It offers services to those planning on living independently to those [...]


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