Visual Website Optimizer

Trying to make the most of our tool, at Visual Website Optimizer, we are always looking for ways to improve the conversion rate of our website. Regular interaction with customers, blog readers and conversion optimization experts gives us additional insights on A/B testing and better understanding of what may or may not work. From some of the most interesting tests like the fixed chicklet that increased CTR to our careers page by 149% to this [...]

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Oh well, how the time passes. I distinctly remember the first day I decided to do “something” in the online marketing space and hence begun hunting for the perfect name. After numerous variations and tweaks, I finally settled down on a domain that sounded just fine and inspired joy and enthusiasm. The name was Wingify and the date it was registered on was 9th November, 2008. I was 21 years old then. Fresh out of [...]

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Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you can use that experience to push for greater A/B testing and conversion rate optimization (CRO) in your (or your client’s) [...]

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“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals. But first, I’d like to talk a little bit about the real value in higher conversion rates: The fact is that it’s not the increased conversion rates that’s the biggest value here – far from it, actually. You see, your profit [...]

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To be the most successful with your website testing efforts and results, you need more than just a testing tool like Visual Website Optimizer! You need a team of experts to run your testing program – both the strategy behind it and actually setting up and running tests. But is it easier to build this team in-house or outsource to a website testing agency? What is the best option? This is a very common question [...]

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Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show how heatmaps are very useful to understand your visitors, I’ll discuss two case studies where they were the basis of [...]

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Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s second largest ecommerce retailer that sells a large variety of products which includes Small Household Appliances, Electronics, Computer and Peripherals, [...]

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Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting to private customers, entrepreneurs and small businesses in Denmark. They used Visual Website Optimizer to run a test on the [...]

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Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]

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As co-founder of an email marketing company I’m lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren’t using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you’ll not only dramatically lift your conversions but you’ll be a long way ahead of your competitors. Take Flightfox.com: they have been using email remarketing for [...]

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