We already have powerful behavioral targeting and segmentation options in Visual Website Optimizer. Today, we’re proud to announce a brand new feature that will take your website to the next level. We just released a feature that is Holy Grail of targeting and personalization: knowing what a visitor is thinking while browsing your website (and then displaying relevant content to him/her to boost conversion rate and sales).
Yes, yes, yes, we are as excited about this new feature as you are. Once you install Visual Website Optimizer on your website, the mind reading feature uses subtle differences in how a visitor is moving his/her mouse to gauge what s/he is thinking right now. Essentially, you get a report on following four attributes (note that this is an initial list, it will expand as our research progresses):
We’re an A/B testing company and to prove this new feature works, we conducted an A/B test. Our hypothesis was that by changing a webpage we can affect visitor mood and if Visual Website Optimizer’s new feature detects that change, it definitely works. We did this test on our homepage. Here’s original homepage:
- Original Homepage – 
In variation, we tried replacing text with an image that was definitely going to affect visitor’s mood in some way. Here’s the variation:
- Variation of Homepage – 
We did this test for a little over a week and here are the results:
As expected, happiness and fun factor increased tremendously when visitors saw that poor boy’s image on our homepage. Moreover, people started subconsciously associating rain drops in the picture with likelihood that it is going to rain today.
Most surprisingly, there was a sharp drop in trust and total signup rate because of that poor boy on our homepage (Glad we have stopped the test. It affected us financially!) Why did that drop happen? We cannot tell! There are always somethings that remain a mystery after an A/B test is completed.
In a word: mathematics! We use various inputs to determine what a visitor is thinking. The most significant input is visitor mouse movements. The way people move their mouse tells a lot about what they are thinking. Strange but true!
Details of implementation only for nerds and geeks: we used artificial neural networks to train a predictive model whose input is vector comprising of mouse movements in past 30 seconds and whose outputs are various factors like happiness, raininess, etc. The data for training this model came from 6 month long research where we recruited a team of 10 normal people from 4Chan.org and asked them to visit various websites and tell us what they were thinking while they were browsing. Without their knowledge we recorded mouse movements and then simply used our expertise in machine learning to map mouse movements to behavior! Genius, isn’t it?
According to our knowledge, no other company in the world provides such amazing technology. So, why don’t you signup for a free 30 day trial of Visual Website Optimizer and try the new feature without any obligations? We can assure you that you are going to have a lot of fun spooking your visitors 
Most of the times you create and run A/B tests on all your website visitors. But there may be cases when you would like to test your ideas only for a particular segment for visitors. For example, you may want to test if a stripped down layout of website works better for returning visitors. Or you may want to test if a Twitter-specific banner gets more clicks from visitors arriving from Twitter.
New feature: Segmentation
We are proud to announce that we have launched Segmentation feature in Visual Website Optimizer. Using this feature you can choose to run the test only for the visitors who qualify your segmentation conditions. Have a look at the following screenshot:
You can choose and combine any of the following conditions available for segmentation:
Through the seven conditions above, we have covered most of the segmentation scenarios. Is there any other condition that you think could be useful for segmentation?
Behavioral Targeting and Personalization Possibilities
This is the most interesting part of segmentation. Thanks to flexibility of running multiple tests on the same page, you can personalize landing pages according to visitor segment. For example, if you have a generic landing page for all your marketing campaigns, using segmentation you can show campaign specific headlines and images to different types of visitors. In other words, thanks to segmentation feature, you can target your visitors with segment specific landing page and test it against control if it really drives up conversions. (You can also do neat stuff like inserting search keywords into variation or personalizing page according to city or country. See Advanced code mode for details).
We are *VERY* excited about segmentation feature as it allows power users to run targeted tests and personalize experience for visitors using a super-easy WYSIWYG editor. If you have any ideas or suggestions, please leave a comment below.
Do you like the segmentation feature? Would you actually see a use-case for it on your site?
