Behavioral targeting in action: how we increased CTR to our careers page by 149%

Posted in A/B Split Testing, How To on July 25th, 2012

Wingify Job Listing

We have been on the lookout for engineers/designers to join our team at our Delhi office (by the way, we’re still looking, if you are in India and interested then please see our Careers page). To this end, we’ve put out feelers in multiple places and engaged the services of an army of recruitment consultants. Unfortunately, the demand-supply equation of quality engineers and UI/UX rockstars just isn’t in our favor. So now we hear you ask [...]

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Fresher Visual Website Optimizer! Now with geo-behavioral targeting, usability testing and a new design

Posted in News on April 25th, 2012

homepage

We have been working silently and regularly releasing lots of new features. Some Visual Website Optimizer users and customers may have noticed these features already. This post is an official announcement of all the new features which have been released in past few months. What made us wait so long to announce? Brand new website design! Yes, we were waiting for an overhaul of our website before announcing the new features. Working with the most [...]

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Move beyond behavioral targeting: using mouse movements to read visitor’s mind

Posted in How To, News on April 1st, 2011

thinking

We already have powerful behavioral targeting and segmentation options in Visual Website Optimizer. Today, we’re proud to announce a brand new feature that will take your website to the next level. We just released a feature that is Holy Grail of targeting and personalization: knowing what a visitor is thinking while browsing your website (and then displaying relevant content to him/her to boost conversion rate and sales). Yes, yes, yes, we are as excited about [...]

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Visitor Segmentation for A/B and Multivariate Tests

Posted in News on May 4th, 2010

new-segmentation

Most of the times you create and run A/B tests on all your website visitors. But there may be cases when you would like to test your ideas only for a particular segment for visitors. For example, you may want to test if a stripped down layout of website works better for returning visitors. Or you may want to test if a Twitter-specific banner gets more clicks from visitors arriving from Twitter. New feature: Segmentation [...]

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