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How ReplaceDirect used A/B testing to reduce cart abandonment by 25%

Posted in A/B Split Testing, Case Studies on July 15th, 2010


ReplaceDirect, a Visual Website Optimizer customer, is a successful Dutch e-commerce site. It’s one of the biggest retailers in the Netherlands in the field of parts and accessories for notebooks and other mobile equipment. The main focus is on energy products like batteries and power supplies, but the product range is quite extensive. They recently did an A/B test using Visual Website Optimizer where the winning variation reduced cart abandonment by 25%. For e-commerce sites, [...]

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Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Posted in How To, News on June 15th, 2010


We had launched clickmaps and heatmaps for A/B tests recently in Visual Website Optimizer. Since then it has become the most popular feature amongst our users. We aren’t surprised by the success of this new feature because it gives a new angle to A/B test results. While you can always get information about conversion rate, bounce rate and other hard metrics from standard reports, visualizing “hotspots” on a page has a charm of its own. [...]


A/B test case study: how two magical words increased conversion rate by 28%

Posted in A/B Split Testing on May 26th, 2010


When we saw the results Soocial had got from their latest A/B test, we were astonished! They added just two words next to the Sign up button and the conversions shot up by 28%. If we say the phrase was one of these: “Sign up for Free”, “It’s Free” or “Free Signup”, can you guess which one did the trick? That is precisely the beauty of A/B testing, you can never guess what works – [...]


Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on May 19th, 2010


These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate. [...]

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Left v/s Right Sidebar – which layout works best?

Posted in A/B Split Testing, Case Studies on April 23rd, 2010


Answer: none. Using Visual Website Optimizer on my blog, I tested the layout of sidebar to see if it has any effect on bounce rate. Particularly, I tested whether the sidebar in right (default on many blogs) works better than the sidebar on left. The answer for my case turned out to be that it doesn’t really matter. (Though it may differ for you – you should A/B test it, it is really quite simple). [...]


How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer

Posted in A/B Split Testing, Case Studies, Multivariate Testing on April 1st, 2010


RIPT Apparel is a Chicago-based online retailer of one-of-a-kind designer tees and wearable art. They sell one new design by a new artist every day starting at midnight CST for $10 and it is only available for a period of 24 hours. After that period, the design rests in peace forever in the T-shirt graveyard and a new one takes over its place. The sense of urgency created by limited availability of the design can [...]


Debunking seven common excuses for not doing A/B testing

Posted in A/B Split Testing on March 9th, 2010

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires time and effort investment, whose value and returns may not be obvious to you.  Fully agree with you on that [...]

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Using A/B Split testing to refine your startup's positioning: 90% increase in conversion rate

Posted in A/B Split Testing, Case Studies on March 2nd, 2010

CityCliq homepage

Quick, imagine that you own a small local business, say an automotive repair shop, and you are looking forward to using Internet for getting more business. While researching for your options for tools or services, which of the following pitches is going to appeal you most? Businesses grow faster online! Online advertising that works! Get found faster! Create a webpage for your business Having difficulty making your mind? You are not alone. CityCliq provides low-cost, [...]


How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases

Posted in A/B Split Testing, Case Studies on February 17th, 2010

Original version

AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here are the details on the test as told by AquaSoft: Question: What was the conversion goal of the test? Answer:  [...]


Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes

Posted in A/B Split Testing, Multivariate Testing on February 15th, 2010

A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes.  The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; and always wondered what exactly is it. Even if you haven’t heard about multivariate testing, don’t worry – this tutorial [...]

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