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The Best Conversion Optimization posts from October 2012

Posted in Best of on November 2nd, 2012

4 Cases Where Short Home Pages Outperformed Long Home Pages

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for October 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals. How To Identify And Stop Emotion Based Conversion Killers – KISSMetrics  4 Cases Where Short Home Pages Outperformed Long Home Pages – ConversionXL A/B/C split test: The power of a [...]

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Multivariate testing case study and tutorial on increasing conversion rate

Posted in Case Studies, Multivariate Testing on November 24th, 2010

mvt

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from it If these steps sound complicated to you, I recommend you to read the extensive tutorial which has numerous examples. [...]

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