Visual Website Optimizer

Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international scale. The Business Need With a new product launch due in the near future, the company wanted to expand its [...]

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You have a different audience than Copyblogger, Mashable and the New York Times. Their websites are designed specifically for their visitors. They are constantly testing them to see what works and what doesn’t. They know that if they change the color of their “buy now” buttons their conversion rate will go up or down. It’s all about mental triggers. What most businesses don’t appreciate is, their whole website is one big sales page. If you [...]

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To be the most successful with your website testing efforts and results, you need more than just a testing tool like Visual Website Optimizer! You need a team of experts to run your testing program – both the strategy behind it and actually setting up and running tests. But is it easier to build this team in-house or outsource to a website testing agency? What is the best option? This is a very common question [...]

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Everyone knows that good SEO can bring in new leads and customers to your business. That’s a theory many marketers and search scientists continue to believe and act upon, which is great. Amongst all the hustle bustle of SEO, traffic, analytics, sales, conversions, we tend to forget a simple, yet very important concept – is that traffic all we want? What is our end goal? To get found by a thousand people – they come, [...]

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Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]

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Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]

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  One of the easiest ways of keeping up-to-date in an industry is to closely follow those who are its thought leaders. These are people and organizations who produce excellent content and also curate content created by others. Therefore, to help our readers, we put together a list of the top Conversion Rate Optimization experts you really should follow on Twitter. We promise you, just going through some of what they share will leave you [...]

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In June 2012, we curated a list of the best conversion optimization posts for that month. Continuing that feature (with a slight break in July), here’s the treasure trove of CRO insights and learnings from August, 2012. How to prepare your mind — and your team — for split-testing Arielle Patrice Scott, the Marketing Director of Storenvy.com shows how to introduce a culture of testing where none exists. One quick benefit: you’ll sound a 100 [...]

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Jeremy Reeves is a direct response freelance copywriter and marketing strategist who helps businesses uncover hidden assets, boost conversions and maximize profits. See how he can help grow your business at www.JeremyReeves.com I’ve written several guest blog posts here on Visual Website Optimizer. So far, they’ve all dealt with unconventional tactics I’m using with my online clients to get massive results. I’ve included links to them below, just in case you want to read the [...]

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We’re starting a new section on our blog from this month. Given the large amount of excellent posts about Conversion Rate Optimization being generated these days, we’ve decided to feature our favorites at the end of every month, starting June 2012. So here’s our pick of some of the best CRO posts that the web had to offer (in no particular order). How to Optimize Your Landing Pages [Infographic] This awesome infographic by the fine folks [...]

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