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How a Dutch travel agency increased bookings by 33% with A/B testing

Posted in Case Studies on March 7th, 2014

"Take an option" links on Djoser's bookings page

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing Awards 2014. Test Information Client: Category: Travel Testing Agency: Traffic4u The test: “Take an option” This test was implemented on all [...]


13 Tips for Producing High-Converting Videos for Your Business

Posted in How To on February 5th, 2014


The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. To top it off, there are countless case studies of videos increasing conversions for both eCommerce and SaaS companies. So it probably [...]


12 Game-Changing A/B Testing Tips for 2014

Posted in A/B Split Testing on January 7th, 2014


A new year demands fresh ideas, resolutions and plans. It’s that time of the year when you pull up your socks and take your conversion optimization strategy a notch higher. Here are 12 A/B testing tips that can prove to be a game-changer in 2014: 1) Follow the Scientific Method A/B testing is nothing short of a laboratory experiment. In fact, the oldest champion of the concept has been the medical fraternity. To get significant [...]


2013 Round Up – The Best Conversion Rate Optimization Posts From Our Blog

Posted in Best of on December 21st, 2013


2013 saw us increase the frequency of our blog publishing and modify the kind of posts we were putting up. The focus was on extremely useful articles that were full of actionable and tactical advice. Here are our top posts from the year gone by. 1) Seven A/B testing mistakes you need to stop making in 2013 We collected the A/B testing mistakes we most often came across and put them in one post as [...]

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Why Understanding Your Audience Matters – Good Design Produces Bad Results

Posted in Case Studies on May 9th, 2013

New Page

Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international scale. The Business Need With a new product launch due in the near future, the company wanted to expand its [...]


Have a sales page? Here are 3 extremely simple tips to improve it

Posted in How To on April 9th, 2013


You have a different audience than Copyblogger, Mashable and the New York Times. Their websites are designed specifically for their visitors. They are constantly testing them to see what works and what doesn’t. They know that if they change the color of their “buy now” buttons their conversion rate will go up or down. It’s all about mental triggers. What most businesses don’t appreciate is, their whole website is one big sales page. If you [...]


Should you hire an agency for your A/B testing or should you do it yourself?

Posted in How To on March 6th, 2013

When to hire optimization consultants and when to build an in-house team

To be the most successful with your website testing efforts and results, you need more than just a testing tool like Visual Website Optimizer! You need a team of experts to run your testing program – both the strategy behind it and actually setting up and running tests. But is it easier to build this team in-house or outsource to a website testing agency? What is the best option? This is a very common question [...]

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Debunking the Social Proof myth

Posted in A/B Split Testing, Case Studies on November 21st, 2012

CalPont - With social sharing features

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only [...]


Does your landing page collect emails? A shorter page may increase signups by 13%

Posted in A/B Split Testing, Case Studies on November 16th, 2012


Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]


25 Conversion Rate Optimization experts you must follow on Twitter

Posted in Best of on September 14th, 2012

25 Conversion Rate Optimization Expert you should follow on Twitter

  One of the easiest ways of keeping up-to-date in an industry is to closely follow those who are its thought leaders. These are people and organizations who produce excellent content and also curate content created by others. Therefore, to help our readers, we put together a list of the top Conversion Rate Optimization experts you really should follow on Twitter. We promise you, just going through some of what they share will leave you [...]


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