Visual Website Optimizer

Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international scale. The Business Need With a new product launch due in the near future, the company wanted to expand its [...]

5 Comments »

Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed  an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal Their goal was to prove that a small change in a web form would lead to an increase in the form registration [...]

7 Comments »

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch [...]

8 Comments »

Red Gate software runs an annual challenge where they buy a small software company for a million dollars. They list a number of requirements that the software company must fulfill. One of the requirements that stood out was about conversion rate. They said: If you’re selling your product then it must have at least a 10% conversion rate. This requirement actually made me say “Wow, that’s insane”. Let me elaborate why. What’s wrong with worrying [...]

6 Comments »

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from it If these steps sound complicated to you, I recommend you to read the extensive tutorial which has numerous examples. [...]

Comments Off

When we saw the results Soocial had got from their latest A/B test, we were astonished! They added just two words next to the Sign up button and the conversions shot up by 28%. If we say the phrase was one of these: “Sign up for Free”, “It’s Free” or “Free Signup”, can you guess which one did the trick? That is precisely the beauty of A/B testing, you can never guess what works – [...]

42 Comments »

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce rate by 20%. Some of the blog readers were worried about statistical significance of the results. Their main concern was that a value of 125-150 visitors per variation is not enough to produce reliable results. This concern is a typical by-product of having superficial knowledge of statistics which powers A/B (and multivariate) testing. I’m writing this post to provide an [...]

45 Comments »